This process can be formalized

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Joint planning , setting common goals and creating a strategy during quarterly meetings to coordinate marketing and sales strategies. Success is impossible without establishing common KPIs, such as "total revenue", "number of processed leads", "conversion of leads into deals". The key task of joint work is the implementation of a joint strategy for working with clients. This approach will help to avoid disagreements and ensure that the marketing and sales teams are in sync in the business.

Coordination of lead quality criteria maldives company email list and approval of the "ideal client" profile. using regulations that describe clear parameters of a qualified lead: client budget, level of interest in the product, position of the contact person, role in the decision-making process about the purchase, etc. It is important not only to define the criteria of a qualified lead, but also to implement a system of transferring leads from marketing to sales based on these criteria. This approach allows you to objectively assess the role of each department in sales, reduce the risk of wasting time on processing "cold" leads and, as a result, increase the conversion rates from leads to sales.

Building a system of mutual responsibility between sales and marketing for results, whereby marketing is obliged to provide a certain number of quality leads per month, and the sales department guarantees prompt processing of transferred leads (for example, within 24 hours). With this approach, each party understands its responsibilities and can evaluate the work of the other party.

A transparent reporting system that provides unified reporting tools and templates. This approach is extremely difficult to implement without the introduction of a CRM system accessible to both departments. To maintain a common information field, regular offline or online meetings are held to exchange reports, where marketing provides information on leads, and sales - on the status of their processing.