Identifying the current state of marketing

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Communicate with each prospect in the most appropriate way according to their stage. Here, you need to check the customer journey and ensure that the prospect moves to the next stage. Then, approach them so that they will albania phone number resource ultimately close the deal or make a repeat purchase.

How to conduct digital marketing for B2B companies
How should B2B companies proceed with digital marketing? We will explain in detail below.

First, identify the current state of your company's marketing. You need to get cooperation from not only the PR and marketing departments, but also the planning and sales departments to accurately understand the situation surrounding your products and services. If you can get a good grasp of the current state of marketing and sales, it will be easier to discover potential customers and develop a strategy aimed at turning them into sales negotiations and closing deals.

Extract and structure the issues
Once you have grasped the current situation, extract and structure the issues. Even if multiple similar issues are pointed out, try writing them all down for now. By writing them all down, you may be able to discover problems that you hadn't noticed before. Look for commonalities between each issue and categorize them into several groups.