Use images of your own fans & followers
Posted: Sun Jan 19, 2025 3:23 am
And there are many more Calvins. The Netherlands is also full of 'big' (niche) bloggers and likeable people who have immensely popular Facebook pages. What do you think of Ria, for example, an Action fan who has a Facebook page about the retail chain with almost 100,000 fans. The fashion and beauty industry has already gradually discovered the power of this group of online celebrities in the Netherlands, gadget manufacturers are also taking cautious steps, but in many industries these opportunities are really still there for the taking.
7. All content we create must be easily shareable
Think about everything you create: how can I make sure this content can be easily shared? And that goes beyond Tweet, Like & Share buttons on every page of your website. CC Chapman: “Do you have a blog? Use SEO plugins so that your content looks nice when it is shared on Facebook or Google+, for example. Also make sure that a nice photo or illustration accompanies your story (because visual content works!) and make sure that image is displayed properly when your link is shared. That is exactly where other people respond and click.
Always fill in an excerpt or snippet in the SEO field; give a nice summary of the content of your blog, that text will appear when people share your blog or page. Do you take photos and share them on your website? Then add captions and descriptions, which will be sent when people share your photo with their network. In other words: make your content even more findable and always optimally shareable.”
8. We look for alternatives to those predictable stock photos
The internet is becoming increasingly visual and so visual content has become increasingly important. Just look at the large images on the new Facebook and the rise of photo and video platforms like Instagram, Pinterest and Vine. But how do you get all those images if you don't have the budget to hire a designer (and aren't one yourself)?
We often fall back on stock images, as in this article. “That is not necessary,” says research and data journalist Henk van Ess . “There are many alternatives to consider. And you often do not even have to pay for them. Moreover, the smart internet user will quickly notice if you use such a non-authentic stock image.”
Van Ess recommends during his breakout session to look for photo material that is shared on social media thanks to handy tools. Then you approach the creator to ask if you can use the image material. “Of course it is important to indicate what you are going to use the image for, to provide some context and finally to add a source reference,” says Van Ess, “but my experience is that more than 90% say 'yes' and even really like it when you use their photos.”
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And while you're at it, what could be more fun than using photos and video material pakistan mobile phone number list from your own fans and followers? In your own productions; on your website, in your blog posts, your social media updates and so on. The platforms & tools that Van Ess mentions for searching for images include:
Topsy & Twicsy : These tools allow you to find all tweets with photos posted in a certain period about a certain topic.
Facebook's Graph Search , for example to see which photos were taken at a specific location.
Geofeedia : to search which photos were taken at a specific location
Flickr , Google Advanced Image Search & Bing Images : to search for images that fall under the Creative Commons license (incidentally, Van Ess indicated that he really likes the new Bing for images a lot better than Google).
Google Reverse Image Search to see where an image came from so you can ask for permission or credit the appropriate source.
JING : to show the creator of such a photo how his photo will look in your blog article.
You can find more in his SlideShare presentation .
Your good intentions?
Believe it or not, but those weren't even all the tips, trends and good intentions that were discussed during the conference. And there are undoubtedly many more to think of. I am therefore very curious about your good intentions in the field of content marketing for your own organization. Be sure to share them in a comment below!
Photo intro courtesy of Fotolia
7. All content we create must be easily shareable
Think about everything you create: how can I make sure this content can be easily shared? And that goes beyond Tweet, Like & Share buttons on every page of your website. CC Chapman: “Do you have a blog? Use SEO plugins so that your content looks nice when it is shared on Facebook or Google+, for example. Also make sure that a nice photo or illustration accompanies your story (because visual content works!) and make sure that image is displayed properly when your link is shared. That is exactly where other people respond and click.
Always fill in an excerpt or snippet in the SEO field; give a nice summary of the content of your blog, that text will appear when people share your blog or page. Do you take photos and share them on your website? Then add captions and descriptions, which will be sent when people share your photo with their network. In other words: make your content even more findable and always optimally shareable.”
8. We look for alternatives to those predictable stock photos
The internet is becoming increasingly visual and so visual content has become increasingly important. Just look at the large images on the new Facebook and the rise of photo and video platforms like Instagram, Pinterest and Vine. But how do you get all those images if you don't have the budget to hire a designer (and aren't one yourself)?
We often fall back on stock images, as in this article. “That is not necessary,” says research and data journalist Henk van Ess . “There are many alternatives to consider. And you often do not even have to pay for them. Moreover, the smart internet user will quickly notice if you use such a non-authentic stock image.”
Van Ess recommends during his breakout session to look for photo material that is shared on social media thanks to handy tools. Then you approach the creator to ask if you can use the image material. “Of course it is important to indicate what you are going to use the image for, to provide some context and finally to add a source reference,” says Van Ess, “but my experience is that more than 90% say 'yes' and even really like it when you use their photos.”
Accept cookies
And while you're at it, what could be more fun than using photos and video material pakistan mobile phone number list from your own fans and followers? In your own productions; on your website, in your blog posts, your social media updates and so on. The platforms & tools that Van Ess mentions for searching for images include:
Topsy & Twicsy : These tools allow you to find all tweets with photos posted in a certain period about a certain topic.
Facebook's Graph Search , for example to see which photos were taken at a specific location.
Geofeedia : to search which photos were taken at a specific location
Flickr , Google Advanced Image Search & Bing Images : to search for images that fall under the Creative Commons license (incidentally, Van Ess indicated that he really likes the new Bing for images a lot better than Google).
Google Reverse Image Search to see where an image came from so you can ask for permission or credit the appropriate source.
JING : to show the creator of such a photo how his photo will look in your blog article.
You can find more in his SlideShare presentation .
Your good intentions?
Believe it or not, but those weren't even all the tips, trends and good intentions that were discussed during the conference. And there are undoubtedly many more to think of. I am therefore very curious about your good intentions in the field of content marketing for your own organization. Be sure to share them in a comment below!
Photo intro courtesy of Fotolia