How to get leads for your eCommerce (and sell more)
Posted: Sun Jan 19, 2025 3:21 am
By Javier Rocamora
ANDIn the field of marketing, many anglicisms are used with ease, which constitute a jargon of its own that can be quite obscure to the layman in the field. One of them is the term 'lead', which has several meanings in English. If we refer to people, which is the case in question, a lead is, literally translated, "the one who takes the lead" or "the one who sets the pace of the dance." They are a fundamental part of any marketing strategy, especially in the online environment. Today we will explain how to get leads.
How to get leads: what is a lead in online marketing
In marketing terms, a lead is a potential customer, meaning someone who has shown interest in the products or services we offer. If we had a physical store, a lead is someone who visits the store and asks us about a product but has not yet decided to buy it.
In the field of online marketing, a lead is the intermediate bosnia and herzegovina business email database step between the target audience to whom we direct our message and the final buyer. This is someone who has filled out a form, responded to an e-mail marketing campaign or interacted with us through social networks, and who "takes the lead" over the rest of the audience in becoming interested in us.
[Tweet «The #lead is the intermediate step between target audience and client»]
How to get leads: the process
Lead generation is one of the basic pillars of all online marketing. It is therefore a primary objective in eCommerce marketing, since we seek to ensure that visitors to our online store arrive with at least some interest in what we offer that can be converted into a purchase impulse. Hence the 'conversion' of lead to customer.
ANDIn the field of marketing, many anglicisms are used with ease, which constitute a jargon of its own that can be quite obscure to the layman in the field. One of them is the term 'lead', which has several meanings in English. If we refer to people, which is the case in question, a lead is, literally translated, "the one who takes the lead" or "the one who sets the pace of the dance." They are a fundamental part of any marketing strategy, especially in the online environment. Today we will explain how to get leads.
How to get leads: what is a lead in online marketing
In marketing terms, a lead is a potential customer, meaning someone who has shown interest in the products or services we offer. If we had a physical store, a lead is someone who visits the store and asks us about a product but has not yet decided to buy it.
In the field of online marketing, a lead is the intermediate bosnia and herzegovina business email database step between the target audience to whom we direct our message and the final buyer. This is someone who has filled out a form, responded to an e-mail marketing campaign or interacted with us through social networks, and who "takes the lead" over the rest of the audience in becoming interested in us.
[Tweet «The #lead is the intermediate step between target audience and client»]
How to get leads: the process
Lead generation is one of the basic pillars of all online marketing. It is therefore a primary objective in eCommerce marketing, since we seek to ensure that visitors to our online store arrive with at least some interest in what we offer that can be converted into a purchase impulse. Hence the 'conversion' of lead to customer.