According to Ana Castro, as an advertiser, Adagreed represents for Coca-Cola "a solution to the problems of lack of attention and dispersion of today's public, which no longer concentrates on a single medium, is much more selective and less receptive to the messages offered to it. For the first time, the advertiser and the consumer are in agreement and we both come out winning."
Furthermore, Adagreed makes advertising respectful to the public and beneficial to all stakeholders: advertisers, media and advertising agencies and the media. It changes the relationship between them, who become allies since, with this new way of dealing with advertising, everyone wins without the need to "stalk" or "dodge" the other parties.
For Agustín Casado, from the point of view vnpay data of media agencies, "Adagreed is a profitable and simple way of marketing advertising. From a single workstation, you can plan and contract, test the public's response and, above all, it allows for broad levels of segmentation. With this platform, advertising is directed at consumers and not at a medium or a support."
Are freed from the limitations of digital media, which until now only allowed small and intrusive formats. With this model, they can exploit the full creative potential of their offline campaigns on digital media as well.
For digital media, Adagreed represents a real opportunity to generate revenue, as a remedy to the public's reluctance to pay for content they are used to receiving for free.
Users who register on www.adagreed.com are rewarded for viewing advertising freely (how, how much and when they want) and for whatever interests them. Every time they do so and rate an advertisement, they receive points – adlooks – that they can exchange for various products or services in the areas of: health and beauty, accommodation and travel, entertainment, home electronics, sports, telephones and the Internet or IT.