Twitter and Google+ can also be seen as a herd,
Posted: Sat Jan 18, 2025 10:09 am
If you have set up your content marketing system properly, it is in principle possible to generate sales with an email or a series of carefully formulated emails. However, it is not realistic to expect big results from this right away. Experience shows that many people only buy a product or service after consuming content from the provider several times.
2 marketing hourglass visitors subscribers customers loyal customers ambassadors Arend Landman
The Marketing Hourglass
That is why it is often worthwhile to set up a marketing hourglass, also called a marketing funnel . The content switzerland mobile phone number list that someone receives is determined by the level of involvement in the organization. For example, a distinction can be made between: visitors, subscribers, customers, loyal customers and ambassadors.
Followers on social media such as Facebook, but e-mail addresses are more valuable. Social media have a much more fleeting character and are full of all kinds of distractions that make it difficult to hold attention for a longer period of time. In addition, there are many people who do have social media accounts, but do little or nothing with them (anymore). Of course, social media do play an important role in content marketing, but mainly in the form of short items that can be quickly taken note of ( snackable content ). Social media are important for attracting an audience. More is usually needed to captivate and convert.
The ABC of content marketing attract captivate convert Arend LandmanThe ABC of content marketing
What is the basis of content marketing? In an earlier article I described the content marketing cycle of the 3m's and the 6p's . That is already a fairly advanced model. It can be simpler: the ABC of content marketing is Attract, Engage and Convert. This is also a circular process: here, after C, not D, but A follows. Attracting visitors is done with good content, engaging visitors is done with good content, and converting visitors is done with good content.
Converting means that a visitor performs a desired and measurable action online. This can range from clicking a link to buying a product online, and from watching a video to requesting a free publication.
2 marketing hourglass visitors subscribers customers loyal customers ambassadors Arend Landman
The Marketing Hourglass
That is why it is often worthwhile to set up a marketing hourglass, also called a marketing funnel . The content switzerland mobile phone number list that someone receives is determined by the level of involvement in the organization. For example, a distinction can be made between: visitors, subscribers, customers, loyal customers and ambassadors.
Followers on social media such as Facebook, but e-mail addresses are more valuable. Social media have a much more fleeting character and are full of all kinds of distractions that make it difficult to hold attention for a longer period of time. In addition, there are many people who do have social media accounts, but do little or nothing with them (anymore). Of course, social media do play an important role in content marketing, but mainly in the form of short items that can be quickly taken note of ( snackable content ). Social media are important for attracting an audience. More is usually needed to captivate and convert.
The ABC of content marketing attract captivate convert Arend LandmanThe ABC of content marketing
What is the basis of content marketing? In an earlier article I described the content marketing cycle of the 3m's and the 6p's . That is already a fairly advanced model. It can be simpler: the ABC of content marketing is Attract, Engage and Convert. This is also a circular process: here, after C, not D, but A follows. Attracting visitors is done with good content, engaging visitors is done with good content, and converting visitors is done with good content.
Converting means that a visitor performs a desired and measurable action online. This can range from clicking a link to buying a product online, and from watching a video to requesting a free publication.