What is a hashtag used for in marketing?
Posted: Sat Jan 18, 2025 10:05 am
Before revealing the keys to getting the most out of hashtags on different social networks, we want to remind you what you can use hashtags for as a good marketer:
Information at your fingertips: enter the hashtag in the search engine and discover everything that is being said about the topic that interests you.
Greater reach and visibility: Hashtags also come equipped with superpowers that allow you to reach users interested in the topic in addition to your followers.
Greater interaction: conversations flow better when the people involved want to talk about the same topic. Note how important this factor is: on Twitter, hashtags become Trending Topics, leading users from all vietnam business email database over the world to comment on events, news, causes, programs…
Monitoring: hashtags are also your great allies in terms of monitoring, making it easier for you to see what people say about you and follow the promotions of your products or services, contests, events, etc.
The key to hashtag success
Have you ever wondered why this system was successful? Its success is due to the fact that when you use a hashtag you are bypassing the main limitation of social networks since their origin. What is this limitation? That only those who follow you receive your content. Buuuut… if you use any hashtag, whether they are a follower or not, they can read it. So hashtags became, and continue to be, keys to social discovery , to bypass the barrier of our current communities and reach new audiences a priori interested in the topics we are dealing with. That is why hashtags attracted attention and all networks were internalizing them, with greater (Instagram, TikTok) or lesser (Facebook, Linkedin) success. Because they helped communities grow.
Information at your fingertips: enter the hashtag in the search engine and discover everything that is being said about the topic that interests you.
Greater reach and visibility: Hashtags also come equipped with superpowers that allow you to reach users interested in the topic in addition to your followers.
Greater interaction: conversations flow better when the people involved want to talk about the same topic. Note how important this factor is: on Twitter, hashtags become Trending Topics, leading users from all vietnam business email database over the world to comment on events, news, causes, programs…
Monitoring: hashtags are also your great allies in terms of monitoring, making it easier for you to see what people say about you and follow the promotions of your products or services, contests, events, etc.
The key to hashtag success
Have you ever wondered why this system was successful? Its success is due to the fact that when you use a hashtag you are bypassing the main limitation of social networks since their origin. What is this limitation? That only those who follow you receive your content. Buuuut… if you use any hashtag, whether they are a follower or not, they can read it. So hashtags became, and continue to be, keys to social discovery , to bypass the barrier of our current communities and reach new audiences a priori interested in the topics we are dealing with. That is why hashtags attracted attention and all networks were internalizing them, with greater (Instagram, TikTok) or lesser (Facebook, Linkedin) success. Because they helped communities grow.