Social networks, blogs, photoblogs, forums
Posted: Sat Jan 18, 2025 9:45 am
The document, essential reference material for advertisers who wish to undertake communication actions on social networks, blogs, photoblogs, forums…, is divided into the chapters “What are social media”, “How to communicate on social media” and “How to measure communication actions on social media”. Finally, it includes a glossary of basic terms about social media as well as a section on legal aspects to take into account when undertaking marketing actions on these media.
As is customary in the IAB Spain working engineer data model, this White Paper has been prepared with the contributions of various associated companies directly related to the activity addressed in the document. The following companies have participated in the development of the White Paper "Communication in social media": Addoor, Elogia, Google, Hi Media, Inspiring Move, Netthink, Nielsen Online, Nurun, Ontwice, Prisacom, Retelur, Tradedoubler and Weblogs, as well as the specialist firm Riestra Abogados.
IAB Spain launches its White Papers in collaboration with Interactiva . The White Paper “Communication in social media” can be downloaded here.
As is customary in the IAB Spain working engineer data model, this White Paper has been prepared with the contributions of various associated companies directly related to the activity addressed in the document. The following companies have participated in the development of the White Paper "Communication in social media": Addoor, Elogia, Google, Hi Media, Inspiring Move, Netthink, Nielsen Online, Nurun, Ontwice, Prisacom, Retelur, Tradedoubler and Weblogs, as well as the specialist firm Riestra Abogados.
IAB Spain launches its White Papers in collaboration with Interactiva . The White Paper “Communication in social media” can be downloaded here.