The Google API document published in May references OriginalContentScore, further evidence that experience is becoming an important marker of original, non-AI-generated content that Google will prioritize.
If articles, then from experts with experience;
if there are reviews, then from real customers;
if research, then with references to real data;
if it's ideas, trends, or advice, then it's unique and interpreted.
Verified authorship, experience, and expertise are important canada business email list trends for 2025. Starting in September, Google will be identifying content creators , further emphasizing the importance of authorship and experience in creating quality content.
Photo: Top SEO trends for 2025 — what to pay attention to
3. Pressure on Google and consideration of alternatives
Open AI has unveiled Search GPT . Claude, Perplexity, and EU regulators are also putting pressure on Google as a search monopoly. This is forcing the company to share data with competitors and changing the rules of SEO.
If Google were to share its algorithms and data, it would allow competitors to adapt new search engines more quickly. They would have a foundation of ready-made data on which to improve their algorithms, adding their own hypotheses and improvements. The result would be a more diversified search market, with many platforms competing with each other.
SEOs currently optimize websites mostly for Google. In the new reality, it will be necessary to take into account the peculiarities of many platforms with different ranking algorithms. This means creating multiple strategies adapted to each system.