VIKO Group launches Kraz, a consultancy specialising in data science and advanced analytics
Posted: Sat Jan 18, 2025 9:24 am
By Alberto Gonzalez
Marketing4eCommerce Editor
ANDThe VIKO digital marketing group , to which Marketing4eCommerce belongs, has launched Kraz, its own analytical consultancy specialized in data science and advanced analytics . In this way, it adds a new brand to its business matrix, with the aim of “offering its clients a more complete service with a wide-ranging capacity in complex data projects that positions them in an innovative and strategic way.”
What is Kraz
Kraz is headed by two entrepreneurial partners: Joan Miró, general manager, and Joaquim Coll , head of data and operations. Both have extensive experience in the world of data, as well as in entrepreneurship. The CEO of the VIKO Group, Rubén Ferreiro, is a co-founding partner of this initiative.
On the one hand, Joan Miró , the first president of chile business email database Insights + Analytics in Spain, the association that represents the entire market research and data science sector, who was previously eCommerce solutions director at Netquest – a data provider for social and market researchers around the world – was already a well-known face within VIKO. In 1999, he was one of the founders of the group's first company, Consupermiso , and later Director of the research area at Elogia .
For his part, Joaquim Coll , who will lead the operations area as CDO, has extensive experience as a Lead Data Scientist, being the first Data Science specialist at eDreams in our country, and founder of Big Thing Analytics , a pioneering consultancy in the field of Customer Analytics.
Marketing4eCommerce Editor
ANDThe VIKO digital marketing group , to which Marketing4eCommerce belongs, has launched Kraz, its own analytical consultancy specialized in data science and advanced analytics . In this way, it adds a new brand to its business matrix, with the aim of “offering its clients a more complete service with a wide-ranging capacity in complex data projects that positions them in an innovative and strategic way.”
What is Kraz
Kraz is headed by two entrepreneurial partners: Joan Miró, general manager, and Joaquim Coll , head of data and operations. Both have extensive experience in the world of data, as well as in entrepreneurship. The CEO of the VIKO Group, Rubén Ferreiro, is a co-founding partner of this initiative.
On the one hand, Joan Miró , the first president of chile business email database Insights + Analytics in Spain, the association that represents the entire market research and data science sector, who was previously eCommerce solutions director at Netquest – a data provider for social and market researchers around the world – was already a well-known face within VIKO. In 1999, he was one of the founders of the group's first company, Consupermiso , and later Director of the research area at Elogia .
For his part, Joaquim Coll , who will lead the operations area as CDO, has extensive experience as a Lead Data Scientist, being the first Data Science specialist at eDreams in our country, and founder of Big Thing Analytics , a pioneering consultancy in the field of Customer Analytics.