Use appropriate language
Posted: Sat Jan 18, 2025 9:04 am
Verbal communication does not have the same intonation as written communication. In fact, both do not need to be similar to achieve the desired objective. Experienced professionals understand that the most important thing is that the way a company chooses to communicate is compatible with its image .
Therefore, this language can range from relaxed to conservative. However, developing this form of conversation can be a challenge that depends on how this interaction is conducted. One of the most important aspects is ensuring that your message is understood by your market.
At this point, knowing your audience is also a differentiator, romania phone number resource as demographic aspects such as gender, income, age and location can be important influences. In short, understand who your persona is and use these characteristics to establish the best way to communicate.
Implement A/B testing
Did you know that you can test which strategies generate better results? We're talking about A/B testing , which consists of generating two versions of email content and distributing them to your base.
After sending, the manager considers some indicators related to the emails sent. By identifying which option had a higher opening rate, it is possible to identify which aspects are more attractive .
This practice eliminates the intuitive element of the process and generates real data that can be used in decision making . When implementing this action, it is necessary to focus on only two variables at a time. This is a rule that, when not followed correctly, can affect the quality of the data collected.
Thus, this analysis is applied in the following aspects:
click rate on images, links and buttons;
email opening rate;
use of personalization;
call-to-action ;
and type of greeting used.
All of these options help you better understand how leads react and how to encourage the behavior your company wants to see more often.
Therefore, this language can range from relaxed to conservative. However, developing this form of conversation can be a challenge that depends on how this interaction is conducted. One of the most important aspects is ensuring that your message is understood by your market.
At this point, knowing your audience is also a differentiator, romania phone number resource as demographic aspects such as gender, income, age and location can be important influences. In short, understand who your persona is and use these characteristics to establish the best way to communicate.
Implement A/B testing
Did you know that you can test which strategies generate better results? We're talking about A/B testing , which consists of generating two versions of email content and distributing them to your base.
After sending, the manager considers some indicators related to the emails sent. By identifying which option had a higher opening rate, it is possible to identify which aspects are more attractive .
This practice eliminates the intuitive element of the process and generates real data that can be used in decision making . When implementing this action, it is necessary to focus on only two variables at a time. This is a rule that, when not followed correctly, can affect the quality of the data collected.
Thus, this analysis is applied in the following aspects:
click rate on images, links and buttons;
email opening rate;
use of personalization;
call-to-action ;
and type of greeting used.
All of these options help you better understand how leads react and how to encourage the behavior your company wants to see more often.