Tools for an influencer marketing campaign
Posted: Sat Jan 18, 2025 8:39 am
What mistakes can be found in the Fyre Festival disaster and the Olivia Jade affair? In the case of Fyre, there was a lack of alignment between the festival organizers and the influencers. Econsultancy notes that the key to a successful influencer campaign is having a shared goal, but there are many factors to consider.
Measure how many of their followers are real
In the face of rampant follower fraud, there are tools, like the Sylo platform, that can help brands discover the percentage of fake followers an influencer has. Brands are starting to require influencers to submit their accounts to azerbaijan email list this type of analysis before engaging with them in any way . Some are even adding this clause to contracts.
Some brands are already taking steps toward greater transparency. At last year’s Cannes Film Festival , Keith Weed, Unilever’s chief marketing officer, announced that his company would stop working with influencers caught buying followers, and that it would no longer buy followers for its own brands either.
Look beyond the numbers
Many brands use influencer numbers to gauge the reach they can provide, and this becomes the main criterion for choosing. But to decide whether to work with an influencer, you should also ask questions to establish if there is harmony with the values of the brand .
Measure how many of their followers are real
In the face of rampant follower fraud, there are tools, like the Sylo platform, that can help brands discover the percentage of fake followers an influencer has. Brands are starting to require influencers to submit their accounts to azerbaijan email list this type of analysis before engaging with them in any way . Some are even adding this clause to contracts.
Some brands are already taking steps toward greater transparency. At last year’s Cannes Film Festival , Keith Weed, Unilever’s chief marketing officer, announced that his company would stop working with influencers caught buying followers, and that it would no longer buy followers for its own brands either.
Look beyond the numbers
Many brands use influencer numbers to gauge the reach they can provide, and this becomes the main criterion for choosing. But to decide whether to work with an influencer, you should also ask questions to establish if there is harmony with the values of the brand .