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Why WhatsApp is a Great Avenue for Customer Support

Posted: Sat Jan 18, 2025 8:34 am
by tanjimajuha20
As the world’s third most popular social media platform (behind Facebook and YouTube), WhatsApp boasts a user base of some two billion people, spread across 180 countries. This represents an enormous potential amount of consumers for any organization wishing to use the WhatsApp messaging platform as a vehicle for brand promotion, customer engagement, and/or service delivery.

For commercial australia telegram organizations, WhatsApp presents serious advantages when it comes to customer outreach. According to Hootsuite’s Global State of Digital 2022 report, 80% of adults say that messaging is an easy way to communicate with businesses. What’s more, 175 million people message a business on WhatsApp every day. Significantly, people like and trust WhatsApp more than other popular messaging apps. In fact, WhatsApp is the favorite social platform among internet users aged 16 to 64.

Consumers in the digital economy expect easy access to information and delivery of the products and services they require, and a rapid response to any questions or problems they may have. They also expect brands to go the extra mile in providing these things, with courteous, prompt, and personalized attention.

Messaging apps like WhatsApp allow for quick replies, due to features like automatic messaging. With WhatsApp Business, organizations can instantly communicate information about their product and service offerings, and keep customers updated on the status of their orders or the resolution of their issues. With end-to-end encryption of all transmissions, WhatsApp also assures consumers of secure communications, in an era when customers are particularly sensitive to matters of data privacy.

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