Yet far too few businesses exploit SMS messaging to its full marketing potential.
Posted: Sat Jan 18, 2025 8:26 am
Text messaging is one of the most popular methods of communication that has ever existed. There is no denying this fact. Built-in as standard to practically every mobile phone on the planet, the SMS message remains one of the simplest, most convenient, and most used communication channels globally for billions of mobile users every single day.
(Image source: statista.com)
Indeed, despite the fact that 98% of text messages are opened compared to just 28% of emails, recent data reveals that well over half (61%) of marketers still uae telegram don’t use SMS as a means to communicate with their prospects and customers.
(Image source: mailmodo.com)
Thankfully, however, the same study suggests that this is changing, with 73% of businesses planning to expand their budgets for SMS marketing soon.
This is good news, for not only are there numerous ways in which businesses can use SMS marketing – be it for promotional, transactional, or conversational purposes (all of which we dive into below) – but the benefits and advantages of SMS marketing are many and varied.
According to a study published by Statista, a full 60.5% of business owners and marketing managers in the US found that SMS marketing had higher engagement levels from customers than other channels. In addition, more than half (53.5%) said that SMS had higher open and click-through rates (CTRs) than other channels, while 52.3% said that SMS was the most efficient channel for customer service.
What’s more, 43% said that text messages were a quick and easy channel for two-way interactions with customers, and 38.5% said that SMS provides quicker feedback from prospects than other channels.
(Image source: statista.com)
Indeed, despite the fact that 98% of text messages are opened compared to just 28% of emails, recent data reveals that well over half (61%) of marketers still uae telegram don’t use SMS as a means to communicate with their prospects and customers.
(Image source: mailmodo.com)
Thankfully, however, the same study suggests that this is changing, with 73% of businesses planning to expand their budgets for SMS marketing soon.
This is good news, for not only are there numerous ways in which businesses can use SMS marketing – be it for promotional, transactional, or conversational purposes (all of which we dive into below) – but the benefits and advantages of SMS marketing are many and varied.
According to a study published by Statista, a full 60.5% of business owners and marketing managers in the US found that SMS marketing had higher engagement levels from customers than other channels. In addition, more than half (53.5%) said that SMS had higher open and click-through rates (CTRs) than other channels, while 52.3% said that SMS was the most efficient channel for customer service.
What’s more, 43% said that text messages were a quick and easy channel for two-way interactions with customers, and 38.5% said that SMS provides quicker feedback from prospects than other channels.