E-commerce KPIs: see how to measure results
Posted: Sat Jan 18, 2025 7:17 am
E-commerce KPIs are essential indicators for managing a business, as they are used to measure the performance of a task. Therefore, you need to understand how each KPI works to be able to check the profitability and real efficiency of your store.
So how do you get the most important information to develop a truly effective strategy for your store?
KPIs are exactly what help those looking to align their business on a sales model with positive results in online and offline negotiations.
For example, a label manufacturing company can use chile phone number resource these metrics to monitor the results of its online store sales and also monitor the campaigns and promotions launched.
To that end, we have prepared this content to present some of the main e-commerce KPIs. Keep reading to find out what they are!
Key e-commerce metrics and KPIs
As you already know the importance of KPIs in e-commerce, even for online stores of companies that manufacture electrical panels , see now the main metrics and KPIs used for this business.
Website visits
No matter how high quality your e-commerce offers, it only sells when customers come to your website, so you need to closely monitor the number of visits to your store.
This will give you an idea of whether or not the number of visits is actually constant . This number should be properly recorded based on the period of time in which it occurs, so that the person responsible for the task can check when the store receives more and fewer visits.
This type of information is also important because it allows you to evaluate the effectiveness of your SEO strategy, email marketing and even how your audience responds to ads on social media, which is essential even for a facade renovation company .
Furthermore, with this information, you can identify the times of year when your sales are weakest. From there, you can create strategies, such as promotions, to capitalize on your sales at these times.
Cart abandonment rate
Many people are used to visiting e-commerce sites and placing products in their baskets without going through the checkout process.
Therefore, observing cart abandonment rates is important to track the purchasing behavior of visitors and customers on your online sales pages.
Tracking abandonment rates can provide more specific insights into why online customer conversions are not occurring during the purchase process.
Even though it is an important metric for your store, it should be studied alongside other e-commerce KPIs, especially if your sign factory is tied to another company, such as an equipment supplier.
So how do you get the most important information to develop a truly effective strategy for your store?
KPIs are exactly what help those looking to align their business on a sales model with positive results in online and offline negotiations.
For example, a label manufacturing company can use chile phone number resource these metrics to monitor the results of its online store sales and also monitor the campaigns and promotions launched.
To that end, we have prepared this content to present some of the main e-commerce KPIs. Keep reading to find out what they are!
Key e-commerce metrics and KPIs
As you already know the importance of KPIs in e-commerce, even for online stores of companies that manufacture electrical panels , see now the main metrics and KPIs used for this business.
Website visits
No matter how high quality your e-commerce offers, it only sells when customers come to your website, so you need to closely monitor the number of visits to your store.
This will give you an idea of whether or not the number of visits is actually constant . This number should be properly recorded based on the period of time in which it occurs, so that the person responsible for the task can check when the store receives more and fewer visits.
This type of information is also important because it allows you to evaluate the effectiveness of your SEO strategy, email marketing and even how your audience responds to ads on social media, which is essential even for a facade renovation company .
Furthermore, with this information, you can identify the times of year when your sales are weakest. From there, you can create strategies, such as promotions, to capitalize on your sales at these times.
Cart abandonment rate
Many people are used to visiting e-commerce sites and placing products in their baskets without going through the checkout process.
Therefore, observing cart abandonment rates is important to track the purchasing behavior of visitors and customers on your online sales pages.
Tracking abandonment rates can provide more specific insights into why online customer conversions are not occurring during the purchase process.
Even though it is an important metric for your store, it should be studied alongside other e-commerce KPIs, especially if your sign factory is tied to another company, such as an equipment supplier.