Advantages of SMS mailings from the letter name of the company

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One of the first things customers look at when viewing their incoming messages is the sender's signature. With their inboxes full, people tend to ignore or be suspicious of texts from unknown numbers. At the same time, texts sent under the name of a well-known service or brand are much more likely to attract the attention and trust of the recipient, increasing the chances that the message will not only be noticed, but also read by both current and potential customers. This method also helps to build trust in the brand if the recipient is already familiar with it, eliminating the possibility of perceiving the message as spam. An additional bonus is the ability to save space in the text of the message, since there is no need to repeat the company name, which allows you to better focus on the essence of the message. It is noted that such SMS messages are successfully delivered to recipients, since mobile operators in Russia do not interfere with their distribution.


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How to register sender name
Only organizations and sole proprietors can register a sender name. If your company falls into one of these groups, you can start the registration process yourself or seek help from companies latvia b2b email leads that offer such services. The criteria that must be met to successfully register a sender signature are detailed below.

How to choose
When choosing a name for the sender, the best option would be to use the company name, its trademark or brand, which is recognizable to the audience. For example, if the store is popular under the name "Pomidorka", there is no point in registering an official name for SMS mailing, for example, OOO "Torgovaya tochka No. 45".

In order to register the desired sender name, you must contact your mobile operator when organizing SMS mailing. This name is also known as an alphabetical number. To confirm the rights to use a specific name, the relevant documents will be required, which is a measure to prevent the illegal use of other people's trademarks. Therefore, sending messages on behalf of, for example, "Disney Land" without supporting documents will not be possible.