Which companies should set custom affiliate commissions?

[samiaseo222]

First, let's get one thing straight... a flat affiliate commission is better than no affiliate program at all .

For some, it is even preferable. After all, it is simple, everyone knows what to expect and it is easy to implement .

So if you have a single product site, you're greece business email list dealing with products of a similar value, and you're not trying to court competitive affiliates or influencers, flat fits the bill nicely.

However, most businesses have a lot to gain from being a little more strategic with custom rates. This is especially the case if you have:

Title Recurring revenue
A recurring revenue model
If your business relies on subscriptions or ongoing services, you have many opportunities to be strategic.

You probably don't want to pay the same amount to your affiliates every time your customer renews their subscription.

On the other hand, offering recurring commissions can help you attract more affiliates to your program.

In this situation, custom affiliate commissions are your friend. You can set different commission percentages for the initial acquisition and decreasing commissions with each renewal.

Custom rates help you balance initial acquisition costs with long-term customer value.