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How often do people read SMS messages? Very often. SMS marketing retains its key position. Companies organize mass SMS mailings to advertise and inform their customers. In SMS marketing, you do not need to worry about expensive design or other related costs. However, you need to follow certain rules to achieve positive results.

One of the most important france telegram things you should consider before starting an SMS campaign is the legislation. All countries have government bodies that regulate SMS sending, for example, in America it is CTIA, in the UK it is PECR. The legal system of each country has its own nuances. However, they have many things in common. You need to study national laws and rights before starting an SMS campaign.


Before you start sending SMS to your customers, you need to make sure that you have received consent from each one: they have personally granted you access to their contact information and allowed you to send advertising messages to their phones. You need to keep a record of such consents so that in case of an audit you can provide them to the operator as proof of the legality of your actions.

Additionally, you should send each customer a message with information about the unsubscribe mechanism. After asking subscribers to unsubscribe from your mailing list, you should stop sending SMS to their numbers. The most popular unsubscribe mechanism is sending the word STOP.

Dispatch time
In one of our previous articles, we wrote that choosing the right time to send messages increases their appeal. In some countries, this issue is also regulated by law. For example, according to the CTIA regulations, messages cannot be sent before 8 a.m. or after 9 p.m. in accordance with the subscriber's time zone. Regulations vary, but if your country has such a requirement, it is better to take it into account. Believe me, no one will want to read your SMS if it woke them up or distracted them from something important.