Steps you should follow for market positioning
Posted: Sat Jan 18, 2025 6:10 am
The basic process to be carried out is:
Market segmentation
Evaluate each segment
Selecting a segment (or several) that could be targeted
Identify various positioning possibilities for each chosen segment
Selecting and developing a positioning concept
There are different ways to implement market positioning strategies . They can be derived from the attributes of the object, the competition, the application of the item, the types of consumers it covers or the characteristics of the product class.
Before you begin, you should ask yourself the following questions:
What is your customer buying from you? Let's take bahamas business email database McDonalds as an example. This company is not selling burgers and fries, but fast food that tastes the same no matter where or when it is ordered, seeking to create a clean and family-friendly environment.
What makes you different from your competitors? It is normal that there are many similar or same type of products, but you can add something extra that makes the difference and distinguishes you from others, or different ways of doing it or presenting it.
What makes your brand unique? This answer may depend on the area where a product or service can be adapted to offer what that market is most interested in.
You may think these are simple questions, but it's important to answer them based on your company's market research . A positioning statement doesn't have to be long or elaborate, but it does need to outline your target market, how you'll reach them, what they're actually buying from you, who your competition is, and what your unique selling proposition is.
Market segmentation
Evaluate each segment
Selecting a segment (or several) that could be targeted
Identify various positioning possibilities for each chosen segment
Selecting and developing a positioning concept
There are different ways to implement market positioning strategies . They can be derived from the attributes of the object, the competition, the application of the item, the types of consumers it covers or the characteristics of the product class.
Before you begin, you should ask yourself the following questions:
What is your customer buying from you? Let's take bahamas business email database McDonalds as an example. This company is not selling burgers and fries, but fast food that tastes the same no matter where or when it is ordered, seeking to create a clean and family-friendly environment.
What makes you different from your competitors? It is normal that there are many similar or same type of products, but you can add something extra that makes the difference and distinguishes you from others, or different ways of doing it or presenting it.
What makes your brand unique? This answer may depend on the area where a product or service can be adapted to offer what that market is most interested in.
You may think these are simple questions, but it's important to answer them based on your company's market research . A positioning statement doesn't have to be long or elaborate, but it does need to outline your target market, how you'll reach them, what they're actually buying from you, who your competition is, and what your unique selling proposition is.