The case of Palladium Hotel Group
Posted: Sat Jan 18, 2025 6:05 am
Brands also play a very important role in terms of platform trends. They invite users to enrich the content and are able to interact in a natural way with their audience, reaching new audiences in a different way and showing content that they had not dared to do until now.
Faced with this, many tourism brands in Spain have seen in TikTok an opportunity to connect an intergenerational, engaged, creative, authentic and participative audience and have opted to create content on the platform that adapts to the community and achieves excellent results. In this round table, examples such as Palladium Hotel Group and Balèaria tell us about their experience with the platform.
The Palladium hotel group is a great example of a tourism brand that has opted for TikTok and achieved very good results. Right now, it has a community of more than 7,000 people and more than 51,000 likes.
“The reception on TikTok has been very good, the interaction azerbaijan business email database and participation rates are higher than other platforms. The return on brand positioning is very interesting since it is a way of communicating our destinations, appealing to the emotional side, and reawakening interest in traveling in a different way ,” says Guille Rodríguez. “Regardless of the metrics, I would say that it is important to connect with today's traveler and with those to come, so being on TikTok and providing value through content is key ,” he concludes.
Round table with Teba Lorenzo, Guille Rodríguez and Empar Oltra (from left to right)
Baleària and its commitment to TikTok
Another company in the sector that is also betting on TikTok to reach a wider audience is Baleària.
In June of this year, the shipping company decided to launch its first Hashtag Challenge on TikTok – one of the most popular TikTok solutions, which allows you to involve the community for 6 days by creating a viral movement – in the tourism sector in Spain. Quickly, thousands of users in Spain began to create content through the hashtag #ElVeranoEsNuestro imagining what their perfect summer would be like and reaching almost 271 million views with more than 280,000 emotional contents that reflected its brand values.
Faced with this, many tourism brands in Spain have seen in TikTok an opportunity to connect an intergenerational, engaged, creative, authentic and participative audience and have opted to create content on the platform that adapts to the community and achieves excellent results. In this round table, examples such as Palladium Hotel Group and Balèaria tell us about their experience with the platform.
The Palladium hotel group is a great example of a tourism brand that has opted for TikTok and achieved very good results. Right now, it has a community of more than 7,000 people and more than 51,000 likes.
“The reception on TikTok has been very good, the interaction azerbaijan business email database and participation rates are higher than other platforms. The return on brand positioning is very interesting since it is a way of communicating our destinations, appealing to the emotional side, and reawakening interest in traveling in a different way ,” says Guille Rodríguez. “Regardless of the metrics, I would say that it is important to connect with today's traveler and with those to come, so being on TikTok and providing value through content is key ,” he concludes.
Round table with Teba Lorenzo, Guille Rodríguez and Empar Oltra (from left to right)
Baleària and its commitment to TikTok
Another company in the sector that is also betting on TikTok to reach a wider audience is Baleària.
In June of this year, the shipping company decided to launch its first Hashtag Challenge on TikTok – one of the most popular TikTok solutions, which allows you to involve the community for 6 days by creating a viral movement – in the tourism sector in Spain. Quickly, thousands of users in Spain began to create content through the hashtag #ElVeranoEsNuestro imagining what their perfect summer would be like and reaching almost 271 million views with more than 280,000 emotional contents that reflected its brand values.