Here are some metrics to track when running an SMS campaign:

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Your SMS campaign is ready and running. It seems like you can now relax and enjoy your work. But that is not the case. You will not be able to see the results of your SMS campaign without proper analysis.


Follower Growth: Track denmark telegram your growth rate each week and identify what actions are driving your follower growth.
Churn rate: This is the rate at which people unsubscribe from your SMS campaigns over time. Ideally, churn should not exceed 2-3%.
Multi-channel engagement (by keyword): By using different SMS keywords across different media, you can quickly measure which media types and locations are most effective and optimize based on engagement.
Reward Usage Rate: This is what you'll track for each campaign (or post) to determine the percentage of customers who are using your offers.
Cost per subscriber: Based on the reward utilization rate, you can determine the cost of communicating with each customer who receives your SMS messages.
In many industries, mobile messaging is the most effective direct marketing channel. Almost anyone can promote their business using SMS. You can easily create a good SMS campaign based on our tips, and your own experience will help you implement it successfully.