Even when the user is not on the move
Posted: Sat Jan 18, 2025 5:42 am
Mobile and desktop started, and remain, pretty much neck and neck. SERPs with Informational intent containing People Also Ask Search queries with Informational Intent containing Related Question PAA Search queries with purchase intent For purchase intent queries, the “hidden demand” is pretty obvious, as are potential next steps.
It was lower than informational queries at the start of the year, but has now caught up, also sitting around 85%. This percentage is likely to grow a little further in 2020, thanks to continued improvements in RankBrain, but it is also likely approaching its upper limit.
Interestingly, a year ago desktop was student phone number list far behind mobile, but by early 2020 it has pretty much caught up. SERPs with Purchase intent containing PAA Search queries with Purchase intent containing Related Question PAA Search queries with geographic intent In geographic intent queries, the underlying question is less obvious than in informational and purchasing queries, but geographic context remains a strong clue… especially on mobile.
Interestingly, PAA presence on desktop increased significantly in early 2019 (+15%), and then overtook mobile later in the year. This suggests that Google is now very local-focused. SERPS with Geo intent containing PAA Search queries with Geo Intent containing Related Question PAA Graph Search queries with other (or no) intent This is the majority of the data we tracked (69% of the 5 million ), so it’s not surprising: the numbers are parallel to the general ones.
It was lower than informational queries at the start of the year, but has now caught up, also sitting around 85%. This percentage is likely to grow a little further in 2020, thanks to continued improvements in RankBrain, but it is also likely approaching its upper limit.
Interestingly, a year ago desktop was student phone number list far behind mobile, but by early 2020 it has pretty much caught up. SERPs with Purchase intent containing PAA Search queries with Purchase intent containing Related Question PAA Search queries with geographic intent In geographic intent queries, the underlying question is less obvious than in informational and purchasing queries, but geographic context remains a strong clue… especially on mobile.
Interestingly, PAA presence on desktop increased significantly in early 2019 (+15%), and then overtook mobile later in the year. This suggests that Google is now very local-focused. SERPS with Geo intent containing PAA Search queries with Geo Intent containing Related Question PAA Graph Search queries with other (or no) intent This is the majority of the data we tracked (69% of the 5 million ), so it’s not surprising: the numbers are parallel to the general ones.