But where did this limit come from?
Posted: Sat Jan 18, 2025 5:42 am
what techniques can be used to make messages more attractive to customers. In addition, we have said that your text should be short and concise so that it can fit into the 160-character limit.
In 1985, telecommunications canada telegramcompanies were tasked with developing a technology standard that would allow mobile phones to transmit and display text messages on their screens. Since wireless network capabilities were quite limited at the time, it was necessary to come up with a reasonable but strict limit on the maximum message length.
German telecommunications specialist Friedhelm Hillebrand conducted a comparative analysis of the data and found that, as a rule, each individual message is one or more lines long and consists of no more than 160 characters. And so it went: Hillebrand's magic number became the standard for one of the most popular digital communication methods today - short text message (SMS) technology.
Despite the fact that these rules were established a long time ago, in the 80s, they still exist today. Therefore, companies wishing to organize SMS messaging should take them into account when writing texts.
So how can you make your messages shorter while still keeping them engaging for your subscribers?
Start with the important information
Your offer should be at the beginning of the message to immediately interest the client. This can also allow you to get rid of unnecessary introductions that clutter your text.
“Anna, your discount is 50% on all our SPA procedures…”
Use slang
If your target audience is young enough, don't be afraid to speak to them using special abbreviations. This will save a lot of characters.
"Hi Denis! We have a special off
In 1985, telecommunications canada telegramcompanies were tasked with developing a technology standard that would allow mobile phones to transmit and display text messages on their screens. Since wireless network capabilities were quite limited at the time, it was necessary to come up with a reasonable but strict limit on the maximum message length.
German telecommunications specialist Friedhelm Hillebrand conducted a comparative analysis of the data and found that, as a rule, each individual message is one or more lines long and consists of no more than 160 characters. And so it went: Hillebrand's magic number became the standard for one of the most popular digital communication methods today - short text message (SMS) technology.
Despite the fact that these rules were established a long time ago, in the 80s, they still exist today. Therefore, companies wishing to organize SMS messaging should take them into account when writing texts.
So how can you make your messages shorter while still keeping them engaging for your subscribers?
Start with the important information
Your offer should be at the beginning of the message to immediately interest the client. This can also allow you to get rid of unnecessary introductions that clutter your text.
“Anna, your discount is 50% on all our SPA procedures…”
Use slang
If your target audience is young enough, don't be afraid to speak to them using special abbreviations. This will save a lot of characters.
"Hi Denis! We have a special off