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Posted: Sat Jan 18, 2025 5:21 am
We identify 3 main email marketing objectives : 1) Lead nurturing If your goal is to educate your contacts to prepare them for future purchases, you could use informative emails to send to a large audience : newsletters with the latest news from your blog, updates on your business's products/services, and DEMs inviting you to online events and free webinars. 2) Attract new sales You may want to consider targeting customers who have already made purchases in the past and send them promotional emails to announce new product launches , seasonal offers, or reward your most loyal contacts with special promotions tailored just for them.
3) Customer lifecycle management In an email marketing germany telegram data campaign it is also essential to keep the bar of customer satisfaction and involvement high , especially if you manage an e-commerce. For this objective you will need transactional emails , such as order confirmations, reminders, welcome emails, emails for the recovery of abandoned carts, but also surveys and polls to collect opinions and views on your work. PRACTICAL EXAMPLE You want to create a series of welcome emails to welcome new subscribers and offer them a discount code for their first online order or in-store purchase. According to our survey on the email marketing market , welcome emails in Italy have the best metrics.
They even boast an open rate of over 100% and a click rate of almost 31% . You could set up an email marketing campaign with the following assumptions: target – new subscribers in the last 30 days; content – welcome email Goal – Launch a welcome email campaign that generates an open rate of over 50% and a CTR of over 15%. Once again, it is the data that speaks, not just theory. 5) Choosing the Template and Creating the Email Now it's time to put on your creative hat and create the email. These are, in short, based on the layout and template chosen, the constituent elements of an email : Sender name Subject line Header text Company logo Header with main message Email body (text elements + visual elements such as images, gifs or videos) CTA and Calls to Action Footer (company info and unsubscribe link) Don't worry, you don't need to be a professional designer or copywriter to put these elements together and create email campaigns that generate results.
3) Customer lifecycle management In an email marketing germany telegram data campaign it is also essential to keep the bar of customer satisfaction and involvement high , especially if you manage an e-commerce. For this objective you will need transactional emails , such as order confirmations, reminders, welcome emails, emails for the recovery of abandoned carts, but also surveys and polls to collect opinions and views on your work. PRACTICAL EXAMPLE You want to create a series of welcome emails to welcome new subscribers and offer them a discount code for their first online order or in-store purchase. According to our survey on the email marketing market , welcome emails in Italy have the best metrics.
They even boast an open rate of over 100% and a click rate of almost 31% . You could set up an email marketing campaign with the following assumptions: target – new subscribers in the last 30 days; content – welcome email Goal – Launch a welcome email campaign that generates an open rate of over 50% and a CTR of over 15%. Once again, it is the data that speaks, not just theory. 5) Choosing the Template and Creating the Email Now it's time to put on your creative hat and create the email. These are, in short, based on the layout and template chosen, the constituent elements of an email : Sender name Subject line Header text Company logo Header with main message Email body (text elements + visual elements such as images, gifs or videos) CTA and Calls to Action Footer (company info and unsubscribe link) Don't worry, you don't need to be a professional designer or copywriter to put these elements together and create email campaigns that generate results.