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Facebook applies this principle

Posted: Sat Jan 18, 2025 4:36 am
by Bappy32
And yes, that b is also said: people who have liked a page make a purchase eight times as often and a recommendation five times as often. Actually the psychological explanation of the well-known marketing funnel. The American campaign It Can Wait is also based on this principle. Via the website you make a public promise on Facebook never to text and drive at the same time.

Another psychological principle is that of liking. We tend to say yes to people we like. through their Open Graph. Through their search bar, you can bring up the restaurants that your friends have liked. afghanistan mobile phone number list There is a big chance that you will be more inclined to go there.

Handles
Social media are therefore indispensable. It would have been nice if we could have seen a glimpse of how such a campaign would be set up from A to Z. Should the communications advisor use behavioural scientists? Or can he go into the books himself to familiarise himself with the psychological theory? And how can you make the campaign subtle enough so that people do not feel that they are being manipulated? The answer to these questions could have offered some nice handles to the communications experts present who want to get started with the principles right away.

New professional groups?
Time will tell whether communication consultants will need to take additional courses in ICT and psychology. Secretly, I hope that completely new professional groups will emerge. With cool names like Cloud Strategy Engineer or Social Media Behavorial Strategist. I would definitely apply for those.

Photo intro courtesy of Fotolia.