The French and personalized marketing
Posted: Wed Jan 15, 2025 6:49 am
More and more companies have a marketing and sales strategy of personalizing their offer. But does this strategy really correspond to customer expectations? This is the question raised by Emakina and BFM business regarding e-commerce sites. The latter commissioned an independent survey institute (Odoxa) to answer this question. The study focuses more specifically on the collection of personal data used for personalized marketing.
The study is clear. 64% of French people do not appreciate receiving personalized advertising on their web channels. So the first question arises: have companies confused technological progress with customer experience? singapore whatsapp data
However, the study is about a B2C context, but we know from other studies such as the Harvard Business Review that we apply our daily uses in our professional space. That is to say, we proceed in the same way to search for information or that marketing strategies annoy us.
Is personalized marketing then an effective strategy to offer a pleasant user experience that can lead to a purchase? Furthermore, is the data collection really reliable and of quality to carry out personalized marketing?Before going into more detail in this study, we would like to redefine with you the principle of personalized marketing. Even if everything is ultimately in the title of this strategy, personalized marketing is much more complex than we think.
The personalization of web advertising can result in a message intended for a specific person. This action is comparable to one-to-one marketing which places an individual at the heart of the strategy. In the context of personalized marketing, the association with digital advertising is easily done. From a more technical point of view, personalized marketing is possible only through the processing and analysis of data. The objective is to be able to segment information and respond precisely to customer expectations. In terms of results, personalized marketing makes it possible to capture new customers and build loyalty.
The study is clear. 64% of French people do not appreciate receiving personalized advertising on their web channels. So the first question arises: have companies confused technological progress with customer experience? singapore whatsapp data
However, the study is about a B2C context, but we know from other studies such as the Harvard Business Review that we apply our daily uses in our professional space. That is to say, we proceed in the same way to search for information or that marketing strategies annoy us.
Is personalized marketing then an effective strategy to offer a pleasant user experience that can lead to a purchase? Furthermore, is the data collection really reliable and of quality to carry out personalized marketing?Before going into more detail in this study, we would like to redefine with you the principle of personalized marketing. Even if everything is ultimately in the title of this strategy, personalized marketing is much more complex than we think.
The personalization of web advertising can result in a message intended for a specific person. This action is comparable to one-to-one marketing which places an individual at the heart of the strategy. In the context of personalized marketing, the association with digital advertising is easily done. From a more technical point of view, personalized marketing is possible only through the processing and analysis of data. The objective is to be able to segment information and respond precisely to customer expectations. In terms of results, personalized marketing makes it possible to capture new customers and build loyalty.