Europe Dataset

Faced with wider competition, pressure on prices has increased, making the issue of the distribution of margins between manufacturers, distributors, distributors' customers and end customers more sensitive. There is a strong temptation to short-circuit one of these steps if its added value is low!

GLOBALIZATION OF PURCHASING
Of course, this mainly concerns large groups, which are also the preferred target of both manufacturers and distributors, where they most often clash!

SO, WHAT IS PROFESSIONAL DISTRIBUTION IN ALL THIS? oman whatsapp data

The easiest way is to ask its stakeholders; we approached 4 of them, all representative of French or European groups:
1 distributor
1 industrialist Selling exclusively through a network
An industrialist Selling exclusively directly
1 industrialist Selling both through a network and directlyLet's play mystery shopper.
All you have to do is:
consult them for a representative deal
, go visit the points of sale
, fill in the grid and dare to draw the consequences!Let’s ask our distributors’ customers about their perception of:

the readability of your brand,
available stocks,
after-sales service ,
the quality of the relationship
and the services offered (training, usage advice)...