This role of guidance is deeply inherent with
Posted: Sun Jan 12, 2025 6:26 am
or any luxury business. The care of the clients is performed not only during the “boutique” experience. Luxury companies have been one of the first to invest great resources into the "after sales" service, which brings ( porter ) the Maison values directly into the clients' houses. In this moment, more than ever, is crucial for any Luxury brand to make their clients feeling close to them , reassured, cuddled.
the definition itself of investor database "Luxury", which etymologically comes from the Latin world " Lux " - light/brightness. So, Luxury Maisons today need to go back to their roots : they need to shine into this dark moment for humanity, they should represent lighthouses into this terrible storm. This concept seems to be well understood from many international Luxury and Fashion brands nowadays, such as Bulgari, Damiani, Montblanc, Burberry, Ralph Lauren, Armani, Gucci, Valentino, Prada which have been protagonists in the last weeks of generous donation to hospitals in the most critical countries or of crowdfinding campaigns for the COVID-19 emergency. Many of those well-known brands have also converted the company's production into the realization of extremely necessary medical supplies. These inevitable and expensive change into the chain of production of those brands will certainly contribute to keep their prestigious image, heritage, awareness and to defend their positioning itself once this critical moment will be finished.
Indeed, if we get a look to the latest financial analysis of Deloitte and of Bain & Company regarding the Luxury and Fashion Market, even though the impact of the Coronavirus has been relevant on the Global Market, the actual sales trend for Luxury and Fashion goods is slowed down (especially for the East/Chinese market) but it's still in a good ranking respect to other product categories. The luxury market in Europe indeed had been stable
the definition itself of investor database "Luxury", which etymologically comes from the Latin world " Lux " - light/brightness. So, Luxury Maisons today need to go back to their roots : they need to shine into this dark moment for humanity, they should represent lighthouses into this terrible storm. This concept seems to be well understood from many international Luxury and Fashion brands nowadays, such as Bulgari, Damiani, Montblanc, Burberry, Ralph Lauren, Armani, Gucci, Valentino, Prada which have been protagonists in the last weeks of generous donation to hospitals in the most critical countries or of crowdfinding campaigns for the COVID-19 emergency. Many of those well-known brands have also converted the company's production into the realization of extremely necessary medical supplies. These inevitable and expensive change into the chain of production of those brands will certainly contribute to keep their prestigious image, heritage, awareness and to defend their positioning itself once this critical moment will be finished.
Indeed, if we get a look to the latest financial analysis of Deloitte and of Bain & Company regarding the Luxury and Fashion Market, even though the impact of the Coronavirus has been relevant on the Global Market, the actual sales trend for Luxury and Fashion goods is slowed down (especially for the East/Chinese market) but it's still in a good ranking respect to other product categories. The luxury market in Europe indeed had been stable