Luxury is going digital and (finally) taking the digital turn
Posted: Sun Jan 12, 2025 6:00 am
To say that major luxury brands have a bad reputation in the digital world is an understatement. Compared to other sectors, luxury is a poor performer and is several years behind. However, 2020 has really kicked things into gear!
E-commerce sales truemoney database have experienced an incredible leap forward and the luxury market is no exception. We are witnessing a total paradigm shift, particularly through new consumption and usage habits. Luxury brands, aware of these developments, are strengthening and developing their e-commerce sales stores and their presence on social networks.
In 2020, luxury online sales represented 49 billion euros worldwide (compared to 33 billion in 2019). A growth that is only just beginning since it is projected to reach the 105-115 billion € mark by 2025! E-commerce would then represent more than 30% of total sales, thus becoming the leading luxury distribution channel .
So it is in digital that all the stakes are played out! Luxury marketing must now adapt and transform to face these new uses. In this sense, ESLSCA Business School prepares future luxury marketing professionals with its MBA in Luxury and Fashion Management and Marketing . An excellent and multidisciplinary training that you can join from next May!
E-commerce sales truemoney database have experienced an incredible leap forward and the luxury market is no exception. We are witnessing a total paradigm shift, particularly through new consumption and usage habits. Luxury brands, aware of these developments, are strengthening and developing their e-commerce sales stores and their presence on social networks.
In 2020, luxury online sales represented 49 billion euros worldwide (compared to 33 billion in 2019). A growth that is only just beginning since it is projected to reach the 105-115 billion € mark by 2025! E-commerce would then represent more than 30% of total sales, thus becoming the leading luxury distribution channel .
So it is in digital that all the stakes are played out! Luxury marketing must now adapt and transform to face these new uses. In this sense, ESLSCA Business School prepares future luxury marketing professionals with its MBA in Luxury and Fashion Management and Marketing . An excellent and multidisciplinary training that you can join from next May!