Generation Y and digital transition: what implications?
Posted: Sat Jan 11, 2025 7:11 am
Before we elaborate, it is important to clearly define Generation Y. Who are they? What are their needs? How do they see their relationships with brands? All these questions raised today define what Generation Y is. So who are they?
Who are they?
People from Generation Y were born between 1980 and 1995. For others, especially marketers, this extends to 2000. In short, Generation Y is now between 20/25 and 40 years old. Their particularity is that they grew up and evolved in a world where digital has only evolved. Between IT development, the arrival of the web for all, the emergence of social networks ... This generation has known and grown up in a constantly evolving world. What makes them need novelty, changes and developments in every layer of their lives. The notion of Y comes for many sociologists, from the shape of the headphones previously plugged into Walkmans. phone number list
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This generation is special because it is the first to have grown up in a world of free trade and digitalization. Often described as a generation of rebels. They are also this sacrificed generation who experienced the first global financial crises. To whom everything was promised, but who only got crumbs. Generation Y is also characterized by its convictions, that is to say the collaborative spirit, the art of getting by, a very strong sociability marked by multiculturalism.
Who are they?
People from Generation Y were born between 1980 and 1995. For others, especially marketers, this extends to 2000. In short, Generation Y is now between 20/25 and 40 years old. Their particularity is that they grew up and evolved in a world where digital has only evolved. Between IT development, the arrival of the web for all, the emergence of social networks ... This generation has known and grown up in a constantly evolving world. What makes them need novelty, changes and developments in every layer of their lives. The notion of Y comes for many sociologists, from the shape of the headphones previously plugged into Walkmans. phone number list
[/url]
This generation is special because it is the first to have grown up in a world of free trade and digitalization. Often described as a generation of rebels. They are also this sacrificed generation who experienced the first global financial crises. To whom everything was promised, but who only got crumbs. Generation Y is also characterized by its convictions, that is to say the collaborative spirit, the art of getting by, a very strong sociability marked by multiculturalism.