How to optimize digital advertising strategy in times of crisis
Posted: Wed Jan 08, 2025 4:38 am
There is light at the end of the tunnel. Economic crises require a team behind them to optimize investment in digital advertising and generate profitable results.
Almost all countries in the world are suffering from economic crises. In this sense, digital advertising, which would seem to be the most convenient option compared to other advertising media, is becoming a more important investment, and this affects small and medium-sized businesses the most.
In this post we will tell you about some of the situations we have encountered, so that you can analyze your possibilities and the partners you want to add to your list of suppliers.
The problem: the situation that increases costs
Digital advertising prices are dollarized. This means that in many nations around the world, mainly in the most affected countries in Latin America, small and medium-sized businesses suffer. Economies are closed, there are cases of high inflation and conservative taxes on the local currency in relation to the foreign currency.
In Argentina, in particular, dollar restrictions are a topic of daily discussion. The exchange costa rica phone number of currencies is limited and tied to various taxes that seek to reduce the exchange rate of pesos. Even though, in relation to digital advertising, platforms such as Meta or Google have prices in pesos and charge in local currency, at the national level they are considered services abroad and these values are charged with taxes. In addition, these values are obviously tied to the international value, rising as soon as the peso loses value. That is why the amounts are generally affected.
The solution
This is a problem that has a variable that solves the problem: what to do with that investment. A high amount of advertising does not mean wasted money, but rather an opening to different possibilities; depending on the results obtained, that increase in budget is worth it or not. This can only be achieved with a group of professionals who monitor, analyze and adjust the entire digital advertising process constantly. In addition, a comprehensive group of solutions is needed that work in tandem - tools such as SEO content, account management and social media advertising and sales at the same time - enabling a solid step towards positive profits that, in the right time, will mean profits in relation to the initial investment.
Let's look at some of those comprehensive tools.
SEO
SEO is the cousin of digital advertising. Why not the brother? Simply because it is a marketing job that does not require money to perform. It is the optimization of a website’s content so that it is organically indexed favorably by search engines – the answer to “how do I get to number one in results for a certain term?”
This work (often an art) is carried out based on different parameters within the content and in the more technical part of a site . It is essential to take this into account when working on a company's website, it helps you connect with your target audience directly.
It is a long-term job carried out by professionals that includes different types of content: from optimizing the content of blog posts or the different pages of a website to organizing elements in a strategic way in the visual design, or also the metadata of a page, among others.
Almost all countries in the world are suffering from economic crises. In this sense, digital advertising, which would seem to be the most convenient option compared to other advertising media, is becoming a more important investment, and this affects small and medium-sized businesses the most.
In this post we will tell you about some of the situations we have encountered, so that you can analyze your possibilities and the partners you want to add to your list of suppliers.
The problem: the situation that increases costs
Digital advertising prices are dollarized. This means that in many nations around the world, mainly in the most affected countries in Latin America, small and medium-sized businesses suffer. Economies are closed, there are cases of high inflation and conservative taxes on the local currency in relation to the foreign currency.
In Argentina, in particular, dollar restrictions are a topic of daily discussion. The exchange costa rica phone number of currencies is limited and tied to various taxes that seek to reduce the exchange rate of pesos. Even though, in relation to digital advertising, platforms such as Meta or Google have prices in pesos and charge in local currency, at the national level they are considered services abroad and these values are charged with taxes. In addition, these values are obviously tied to the international value, rising as soon as the peso loses value. That is why the amounts are generally affected.
The solution
This is a problem that has a variable that solves the problem: what to do with that investment. A high amount of advertising does not mean wasted money, but rather an opening to different possibilities; depending on the results obtained, that increase in budget is worth it or not. This can only be achieved with a group of professionals who monitor, analyze and adjust the entire digital advertising process constantly. In addition, a comprehensive group of solutions is needed that work in tandem - tools such as SEO content, account management and social media advertising and sales at the same time - enabling a solid step towards positive profits that, in the right time, will mean profits in relation to the initial investment.
Let's look at some of those comprehensive tools.
SEO
SEO is the cousin of digital advertising. Why not the brother? Simply because it is a marketing job that does not require money to perform. It is the optimization of a website’s content so that it is organically indexed favorably by search engines – the answer to “how do I get to number one in results for a certain term?”
This work (often an art) is carried out based on different parameters within the content and in the more technical part of a site . It is essential to take this into account when working on a company's website, it helps you connect with your target audience directly.
It is a long-term job carried out by professionals that includes different types of content: from optimizing the content of blog posts or the different pages of a website to organizing elements in a strategic way in the visual design, or also the metadata of a page, among others.