What is Google Tag Manager used for? [With examples]
Posted: Wed Jan 08, 2025 4:31 am
We tell you everything you need to know to get started using Google Tag Manager.
Google Tag Manager is a free platform developed by Google that allows anyone to easily insert scripts, HTML codes and tracking tags into the pages of a website. Using it means being able to perform digital tracking and monitoring in a very simple way.
The platform was launched in 2012 and has been growing ever since. Its intuitive interface simplifies many of the tasks related to web monitoring and analytics.
What does it do?
In particular, Google Tag Manager simplifies the technical processes of tracking and applying tracking codes. This task, which was originally relegated to experts in the field, can now be performed by people who do not work directly in web development.
In addition, it speeds up the work of the marketing department, as it allows codes to be added to a set of pages at the same time (even to the entire site, to a particular image, a video, etc.). This is often a problem for companies that are not familiar with this tool, requiring much more time when implementing new digital tools.
Some tools that can be managed from Google Tag Manager are: Google Analytics, Google Search Console, Google Ads, Google Adsense, HubSpot, Salesforce, Hotjar, Bing Ads, and many more.
How does it work?
Without needing to know how a code works or the complex framework of colombia phone number a website behind the scenes, there are three great tools you can use within Google Tag Manager:
Tags feature : These are short pieces of code that allow you to collect data. On the page where they are set up, they work by collecting and sending data of all kinds, from conversions to clicks. That is why they have to be linked to software that counts them; Google Analytics is an example, as well as Adwords, or HubSpot .
The Triggers function : these are commands that activate or deactivate the tags. To configure them, you must establish the event that will trigger or not the functionality of the previous point. For example, on a page a trigger is established when a user clicks on a video; this will determine that the tag records data.
The Variables feature – These are used to determine the settings for triggers and tags. They allow you to determine the particular event that will trigger the tag, and can also indicate what data will impact the tags. This is useful for better targeting the collection of information – for example, if you want to see specific pages or specific clicks within a page.
Google Tag Manager is a free platform developed by Google that allows anyone to easily insert scripts, HTML codes and tracking tags into the pages of a website. Using it means being able to perform digital tracking and monitoring in a very simple way.
The platform was launched in 2012 and has been growing ever since. Its intuitive interface simplifies many of the tasks related to web monitoring and analytics.
What does it do?
In particular, Google Tag Manager simplifies the technical processes of tracking and applying tracking codes. This task, which was originally relegated to experts in the field, can now be performed by people who do not work directly in web development.
In addition, it speeds up the work of the marketing department, as it allows codes to be added to a set of pages at the same time (even to the entire site, to a particular image, a video, etc.). This is often a problem for companies that are not familiar with this tool, requiring much more time when implementing new digital tools.
Some tools that can be managed from Google Tag Manager are: Google Analytics, Google Search Console, Google Ads, Google Adsense, HubSpot, Salesforce, Hotjar, Bing Ads, and many more.
How does it work?
Without needing to know how a code works or the complex framework of colombia phone number a website behind the scenes, there are three great tools you can use within Google Tag Manager:
Tags feature : These are short pieces of code that allow you to collect data. On the page where they are set up, they work by collecting and sending data of all kinds, from conversions to clicks. That is why they have to be linked to software that counts them; Google Analytics is an example, as well as Adwords, or HubSpot .
The Triggers function : these are commands that activate or deactivate the tags. To configure them, you must establish the event that will trigger or not the functionality of the previous point. For example, on a page a trigger is established when a user clicks on a video; this will determine that the tag records data.
The Variables feature – These are used to determine the settings for triggers and tags. They allow you to determine the particular event that will trigger the tag, and can also indicate what data will impact the tags. This is useful for better targeting the collection of information – for example, if you want to see specific pages or specific clicks within a page.