What is remarketing?
Posted: Wed Jan 08, 2025 3:55 am
In this post we will tell you what remarketing is, what benefits it has, and how to carry it out. In addition, you will be able to analyze whether it is ideal for your business or not, so that you can analyze its potential in your company.
Remarketing is a digital marketing strategy that is based on establishing digital advertising campaigns to reach people who have previously interacted with your website, mobile applications or other digital channels.
It is an effective strategy because the user to whom the communication is directed already knows your business and what it offers. The effort required to achieve a conversion is therefore much lower than that needed to acquire a new user. That is why it is used to improve ROI .
The way it works is simple: when a person visits your website and performs certain actions, such as viewing a product or requesting more information about a service, they are identified so that personalized advertisements can be sent to them; when that user browses other websites, they may see advertisements as they are redirected back to your site.
What is remarketing for?
Remarketing has many benefits. Some of them are:
Increase conversion: By keeping your brand and products in the canada phone number minds of users who have already shown interest, this strategy becomes powerful in boosting conversion rates on your digital campaigns . A constant “reminder” encourages people to take the desired action, such as purchasing or signing up.
Building brand awareness: Building brand awareness among users interested in your business can be crucial in their purchasing decision.
Reduce costs: By specifically targeting interested users, remarketing can be more cost-effective than conventional advertising. Even with a low investment, it is possible to achieve a good closing rate .
Cart abandonment recovery: In the case of an e-commerce, it is widely used to recover users who have abandoned their shopping carts without converting. By showing ads that remind them of the products they left behind, they are encouraged to complete the purchase.
How to run a remarketing campaign?
The first step is to set a goal .
Do I want to speed up the conversion funnel ? Do I want to improve brand awareness? Do I want to drive traffic to a page on my site? Do I want to invite professionals to an event?
Once this aspect has been defined, the tools must be prepared to start the campaigns. At this point, you may need help from a specialist.
Mainly, you need to take into account:
Tracking tags : These are small codes that are responsible for collecting information from a certain URL.
A structure to build your audiences: a way to segment users must be established so that you can differentiate them when targeting communications.
Product feed: In the case of e-commerce, it is necessary that each product you offer is synchronized with your system responsible for collecting information.
Remarketing is a digital marketing strategy that is based on establishing digital advertising campaigns to reach people who have previously interacted with your website, mobile applications or other digital channels.
It is an effective strategy because the user to whom the communication is directed already knows your business and what it offers. The effort required to achieve a conversion is therefore much lower than that needed to acquire a new user. That is why it is used to improve ROI .
The way it works is simple: when a person visits your website and performs certain actions, such as viewing a product or requesting more information about a service, they are identified so that personalized advertisements can be sent to them; when that user browses other websites, they may see advertisements as they are redirected back to your site.
What is remarketing for?
Remarketing has many benefits. Some of them are:
Increase conversion: By keeping your brand and products in the canada phone number minds of users who have already shown interest, this strategy becomes powerful in boosting conversion rates on your digital campaigns . A constant “reminder” encourages people to take the desired action, such as purchasing or signing up.
Building brand awareness: Building brand awareness among users interested in your business can be crucial in their purchasing decision.
Reduce costs: By specifically targeting interested users, remarketing can be more cost-effective than conventional advertising. Even with a low investment, it is possible to achieve a good closing rate .
Cart abandonment recovery: In the case of an e-commerce, it is widely used to recover users who have abandoned their shopping carts without converting. By showing ads that remind them of the products they left behind, they are encouraged to complete the purchase.
How to run a remarketing campaign?
The first step is to set a goal .
Do I want to speed up the conversion funnel ? Do I want to improve brand awareness? Do I want to drive traffic to a page on my site? Do I want to invite professionals to an event?
Once this aspect has been defined, the tools must be prepared to start the campaigns. At this point, you may need help from a specialist.
Mainly, you need to take into account:
Tracking tags : These are small codes that are responsible for collecting information from a certain URL.
A structure to build your audiences: a way to segment users must be established so that you can differentiate them when targeting communications.
Product feed: In the case of e-commerce, it is necessary that each product you offer is synchronized with your system responsible for collecting information.