As we mentioned before, HubSpot is a platform designed to help your business sell more effectively, because the lead comes to you and you don't have to go out and look for it. But how does it do this?
First and foremost, being a cloud-based platform, all of your business's digital marketing activities are hosted on its network of servers . Among the most popular features of the free version are:
Facebook, Instagram, Google and LinkedIn Ads
Traffic and conversion analytics
These points are combined into a single platform estonia phone data that can be accessed from anywhere.
This allows the marketing team to use all of HubSpot's tools to nurture qualified leads through inbound marketing until they are ready to convert and pass on to the sales team.
This transition from one team to another is simplified because you can see the activity of each lead in detail : which page they visited, which email they opened, which form they completed, among others. This information is invaluable and facilitates the sale.
But that's not all HubSpot offers. Over the years, they've added more services specific to each team: Marketing, Sales, Service, and Operations. All of these tools can be integrated into your business by using them separately or in combination.
What services and resources does HubSpot offer?
The 6 services that we are going to describe below are:
HubSpot's CRM is the central pillar of the platform, as it hosts the contact database that can be records, leads , and customers.
We will take action on these contacts depending on the phase they are in. And, it is worth noting that some of its main functions are free.
2. HubSpot Marketing Hub: What is it?
This is a marketing software that helps you increase traffic, convert more visitors into customers or leads , and run inbound marketing campaigns . It includes software to create landing pages and implement strategies to attract traffic.
It also offers tools to convert visitors into registrations , such as the form creation tool, and also to automate actions, such as the e-mail marketing resource or the marketing automation resource .
In short, HubSpot's Marketing Hub allows you to launch a series of marketing actions to attract traffic , convert it into leads , and nurture them to transform them into customers.
These are the most popular features of the free version of the HubSpot Marketing Hub.