When the responsibility is not only that of the industry but of society
Posted: Tue Jan 07, 2025 9:21 am
Following the American elections, so-called fake news has become a real problem that worries authorities, media outlets and users around the world.
That is why many digital companies have proposed to contribute to stopping this scourge.
Social networks such as Facebook have already implemented measures to help users recognise false information, but when it comes to making the 2.0 environment a safe place, caution is not enough.
There is still a lot of work ahead, which requires the collaboration of all stakeholders in the sector.
Advertising technology companies like Sizmek have also joined the cause by developing tools to prevent and stem fake news.
"We have to remember that fake news is not just an advertising industry problem but a huge societal problem and we continue to pay close attention to how that news is identified and labelled by other organisations," John Douglas , director of product strategy at Sizmek, told The Drum.
Trade Desk founder Jeff Green, meanwhile , calls for the industry to take azerbaijan phone number responsibility for supporting quality journalism, but says that for him the problem also lies in companies' fear of being linked to political and controversial information, which is what most fake news is about.
However, he says that “there are a large number of brands that are signing up to programs that fight fake news and we expect to see an increase in their adoption. Brands normally try to avoid controversial content but we expect massive adoption in news, political and editorial content.”
Of course, finding a solution to the phenomenon of fake news is no easy task, especially when it comes to establishing what can be considered false.
“We’ve thought about this a lot and have determined that it’s best to group together fake news sites and those that are heavily partisan. Our goal is to offer an umbrella to our clients that reports their association with certain content without harming the right of its authors to express their opinions on an open web,” Douglas explains.
That is why many digital companies have proposed to contribute to stopping this scourge.
Social networks such as Facebook have already implemented measures to help users recognise false information, but when it comes to making the 2.0 environment a safe place, caution is not enough.
There is still a lot of work ahead, which requires the collaboration of all stakeholders in the sector.
Advertising technology companies like Sizmek have also joined the cause by developing tools to prevent and stem fake news.
"We have to remember that fake news is not just an advertising industry problem but a huge societal problem and we continue to pay close attention to how that news is identified and labelled by other organisations," John Douglas , director of product strategy at Sizmek, told The Drum.
Trade Desk founder Jeff Green, meanwhile , calls for the industry to take azerbaijan phone number responsibility for supporting quality journalism, but says that for him the problem also lies in companies' fear of being linked to political and controversial information, which is what most fake news is about.
However, he says that “there are a large number of brands that are signing up to programs that fight fake news and we expect to see an increase in their adoption. Brands normally try to avoid controversial content but we expect massive adoption in news, political and editorial content.”
Of course, finding a solution to the phenomenon of fake news is no easy task, especially when it comes to establishing what can be considered false.
“We’ve thought about this a lot and have determined that it’s best to group together fake news sites and those that are heavily partisan. Our goal is to offer an umbrella to our clients that reports their association with certain content without harming the right of its authors to express their opinions on an open web,” Douglas explains.