To learn everything about branding and visual identity, we invite you to consult our complete guide:
Posted: Tue Jan 07, 2025 9:10 am
Prepare the elements of your brand's visual identity
As with any communication medium, your visual identity (or branding) must have been defined before creating your business card. More specifically, all the graphic elements that identify your brand must be finalized and ready to be used:
The logo and the baseline
Your logo is the uk phone data foundation of your visual identity . It must obviously first and foremost be evocative of your activities and values, but it must also be immediately understandable and easily memorable.
As for your baseline (or slogan), it is a message that must summarize the activities and values of your brand.
The color palette
The choice of colors is very important. Beyond what it conveys as emotional information, defining a palette allows you to maintain chromatic consistency across all your communication media.
Typographies
The combination of typography used for your brand's logo and baseline, the choice of fonts for titles and common texts in your documents are also the subject of careful research to embody your company's identity.
0/7 – What is a visual identity?
1/7 – Defining your brand
2/7 – Who are your targets and how to define your ideal customer
3/7 – Immersing yourself in the codes of your business and your audience.
4/7 – Brainstorming to connect your brand to its audience.
5/7 – The creation of the different elements that make up your visual identity.
6/7 – Presentation of creative avenues, feedback and adjustment.
7/7 – Delivery of the graphic elements of your visual identity
04. Define the information to appear on your business card
Get straight to the point and avoid unnecessary information! Sort out the essential information from the information to leave aside so as not to overload your card unnecessarily.
The main information
Your company logo / name
Your company's baseline
Your name
Your profession
Your email
Your company's website
Optional information, if relevant to your business
Your phone number
Your business address
Your social media links
Swell & Wood Business Card
05. Format
Have all the elements mentioned above been defined or chosen? You are ready to create the design of your business card! Despite the small dimensions of this medium, there are a thousand and one ways to format a business card.
Here are some tips and examples of layout:
Your logo must be clearly visible, legible and easily identifiable. A tip: play on the front and back to highlight your logo:
As with any communication medium, your visual identity (or branding) must have been defined before creating your business card. More specifically, all the graphic elements that identify your brand must be finalized and ready to be used:
The logo and the baseline
Your logo is the uk phone data foundation of your visual identity . It must obviously first and foremost be evocative of your activities and values, but it must also be immediately understandable and easily memorable.
As for your baseline (or slogan), it is a message that must summarize the activities and values of your brand.
The color palette
The choice of colors is very important. Beyond what it conveys as emotional information, defining a palette allows you to maintain chromatic consistency across all your communication media.
Typographies
The combination of typography used for your brand's logo and baseline, the choice of fonts for titles and common texts in your documents are also the subject of careful research to embody your company's identity.
0/7 – What is a visual identity?
1/7 – Defining your brand
2/7 – Who are your targets and how to define your ideal customer
3/7 – Immersing yourself in the codes of your business and your audience.
4/7 – Brainstorming to connect your brand to its audience.
5/7 – The creation of the different elements that make up your visual identity.
6/7 – Presentation of creative avenues, feedback and adjustment.
7/7 – Delivery of the graphic elements of your visual identity
04. Define the information to appear on your business card
Get straight to the point and avoid unnecessary information! Sort out the essential information from the information to leave aside so as not to overload your card unnecessarily.
The main information
Your company logo / name
Your company's baseline
Your name
Your profession
Your email
Your company's website
Optional information, if relevant to your business
Your phone number
Your business address
Your social media links
Swell & Wood Business Card
05. Format
Have all the elements mentioned above been defined or chosen? You are ready to create the design of your business card! Despite the small dimensions of this medium, there are a thousand and one ways to format a business card.
Here are some tips and examples of layout:
Your logo must be clearly visible, legible and easily identifiable. A tip: play on the front and back to highlight your logo: