Data is the fuel that drives companies into the future," A. Pereira (SAP Hybris)
Posted: Tue Jan 07, 2025 8:15 am
Saving costs, time and complexity is today the aspiration of any company, especially in a digital landscape characterized by the existence of a multitude of channels to reach consumers.
Data , combined with technology, is in this sense a strategic weapon to reach users at the right time, in the right place and with a relevant and personalized message .
However, not all companies have the resources to effectively manage their e-commerce, marketing strategy, billing and sales.
That is why it is essential to have partners like SAP Hybris that accompany their clients on the arduous path to success in the online world capable of providing rapid transformation and agility in all channels, which allows them to improve proximity with customers and offer them an exceptional and uniform experience at any point of contact.
Its cutting-edge technology, its constant desire for innovation and its work, always focused on the client, have allowed this company to be a leader in digital solutions and boast having in its client portfolio renowned companies such as Volkswagen, Nestlé, Samsung, Decathlon, Vodafone, HTC, L'Oréal or Qantas among many others.
In order to learn the keys to success of his career in the industry, we wanted tunisia phone number to interview André Pereira, Head of Marketing for Brazil & LA-South of SAP Hybris, within the framework of the SAP Hybris: Global Summit event.
Pereira highlights the role of technology as a transformative element in the sector, and thanks to it, he says, “marketing professionals now have a power they didn't have before.”
And he highlights the integration of capabilities as one of the greatest advantages, making marketing work “much simpler and more efficient.”
But technological progress has also had a major impact on campaign segmentation. “We have the tools to understand the consumer in a different way and to carry out segmentation in a more focused and efficient way.”
Over the last few years, changes have occurred at a dizzying speed and adaptation is no longer an option, but an obligation. In this sense, those companies capable of doing so in the shortest time will be the best positioned to lead the market.
Achieving this depends, for Pereira, on “not being afraid of change. If the world changes, if the consumer changes, we have to change too. Marketers are scientists and artists at the same time and we must change at the pace of technology.”
However, in this process, training within companies is considered key, and resources are reserved to offer this necessary training and learning to employees.
Constant recycling and the acquisition of knowledge are the path to innovation, a goal that is achieved by having “the urgency to collect and analyze data. Without analyzing it, it is not possible to understand the consumer, and therefore know what to offer them. Data is the fuel that drives companies into the future.”
However, this task of collecting, analysing and managing data is a pending task for some companies and, although Pereira recognises that it varies depending on the sectors and markets, he does detect a lack of data recording in many companies and that it means being “a step behind”.
For others, however, the challenge lies in the attribution of contact points and the application of artificial intelligence, a step that “many companies are not yet prepared for but need to take because otherwise the model is not scalable.”
Data , combined with technology, is in this sense a strategic weapon to reach users at the right time, in the right place and with a relevant and personalized message .
However, not all companies have the resources to effectively manage their e-commerce, marketing strategy, billing and sales.
That is why it is essential to have partners like SAP Hybris that accompany their clients on the arduous path to success in the online world capable of providing rapid transformation and agility in all channels, which allows them to improve proximity with customers and offer them an exceptional and uniform experience at any point of contact.
Its cutting-edge technology, its constant desire for innovation and its work, always focused on the client, have allowed this company to be a leader in digital solutions and boast having in its client portfolio renowned companies such as Volkswagen, Nestlé, Samsung, Decathlon, Vodafone, HTC, L'Oréal or Qantas among many others.
In order to learn the keys to success of his career in the industry, we wanted tunisia phone number to interview André Pereira, Head of Marketing for Brazil & LA-South of SAP Hybris, within the framework of the SAP Hybris: Global Summit event.
Pereira highlights the role of technology as a transformative element in the sector, and thanks to it, he says, “marketing professionals now have a power they didn't have before.”
And he highlights the integration of capabilities as one of the greatest advantages, making marketing work “much simpler and more efficient.”
But technological progress has also had a major impact on campaign segmentation. “We have the tools to understand the consumer in a different way and to carry out segmentation in a more focused and efficient way.”
Over the last few years, changes have occurred at a dizzying speed and adaptation is no longer an option, but an obligation. In this sense, those companies capable of doing so in the shortest time will be the best positioned to lead the market.
Achieving this depends, for Pereira, on “not being afraid of change. If the world changes, if the consumer changes, we have to change too. Marketers are scientists and artists at the same time and we must change at the pace of technology.”
However, in this process, training within companies is considered key, and resources are reserved to offer this necessary training and learning to employees.
Constant recycling and the acquisition of knowledge are the path to innovation, a goal that is achieved by having “the urgency to collect and analyze data. Without analyzing it, it is not possible to understand the consumer, and therefore know what to offer them. Data is the fuel that drives companies into the future.”
However, this task of collecting, analysing and managing data is a pending task for some companies and, although Pereira recognises that it varies depending on the sectors and markets, he does detect a lack of data recording in many companies and that it means being “a step behind”.
For others, however, the challenge lies in the attribution of contact points and the application of artificial intelligence, a step that “many companies are not yet prepared for but need to take because otherwise the model is not scalable.”