How have the results of Black Friday been?
Posted: Tue Jan 07, 2025 7:14 am
Anticipation plays a key role in Black Friday, with 42.31% of e-commerce stores starting to promote their deals two weeks in advance , and 53.85% doing so a week before. But did they manage to meet their expectations?
For 62.50% of businesses , the main objective was to increase their sales , and 86.95% have achieved this, with 21.74% experiencing an increase of more than 20% in their income. Likewise, 34.78% have seen the average value of their purchases grow by up to 15%. This data is encouraging, considering the changes in the nature of Black Friday over time.
The Black Friday campaign has diversified, with approaches cameroon number data ranging from “Black Weeks” to “Black Months” . This has led to consumers no longer perceiving offers in the same way as in the past.
47.62 % of online businesses report that most of their sales come from repeat customers , while 42.86% say that sales come from new customers . Only 14.29% have managed to find a balance between both types of buyers.
Given that this is a period of high consumption, it is possible that problems will also increase, however, 56.52% of respondents have not experienced technical difficulties . In contrast, 21.74% have faced problems with the payment gateway , while other problems have arisen in relation to web hosting and logistics or personnel providers , each with 4.35% .
Even though technical issues are on the decline, brands must remain vigilant as the remaining 43.49% of businesses still face them.
For 62.50% of businesses , the main objective was to increase their sales , and 86.95% have achieved this, with 21.74% experiencing an increase of more than 20% in their income. Likewise, 34.78% have seen the average value of their purchases grow by up to 15%. This data is encouraging, considering the changes in the nature of Black Friday over time.
The Black Friday campaign has diversified, with approaches cameroon number data ranging from “Black Weeks” to “Black Months” . This has led to consumers no longer perceiving offers in the same way as in the past.
47.62 % of online businesses report that most of their sales come from repeat customers , while 42.86% say that sales come from new customers . Only 14.29% have managed to find a balance between both types of buyers.
Given that this is a period of high consumption, it is possible that problems will also increase, however, 56.52% of respondents have not experienced technical difficulties . In contrast, 21.74% have faced problems with the payment gateway , while other problems have arisen in relation to web hosting and logistics or personnel providers , each with 4.35% .
Even though technical issues are on the decline, brands must remain vigilant as the remaining 43.49% of businesses still face them.