Without a domain, nothing works digitally
Posted: Tue Jan 07, 2025 6:52 am
Introduction - Investing in domains: Why is it more worthwhile today than ever before?
It sounds surprising, but the oldest domain in the world does not have a .com ending. On January 1, 1985, nordu.net was the first domain in the world to have a .net ending - two and a half months before the first .com domain. Since then, the Internet has completely changed the global economy. Billions in sales, services and entire markets have migrated online in the last 35 years. What has not changed since then is what it all began with: the domain is the central point of contact for all digital services. And the trend is rising: since 1985, an average of one million domains have been added each year. Today, 349 million domains are registered worldwide.
Every business malta phone data starts with a domain. The domain is the linchpin for digital business activities. Whether it's a multinational company, an online shop or a self-employed person: everyone needs a domain to open up a market, offer their services or sell products.
Against this background, it is surprising that many companies today hardly put any strategic considerations behind their domain registration. On the one hand, millions of euros are invested in online marketing activities and every euro is turned over in SEO measures. On the other hand, only cents are devoted to the domains and strategic registration is left to the IT department.
A domain strategy is not only an important pillar of marketing planning, but is also one of the pillars of every company's cybersecurity measures. For companies that present themselves online, every website visitor counts, so a strategy is essential. Answering the following questions, among others, is essential:
Is the domain interesting for the viewer?
How many domains are available to access the company website?
Which keywords are important for the company?
Ergo, a domain is much more than an address in the Internet browser: Successful companies that also generate large budgets on the Internet act according to a clearly defined domain strategy. As in any strategy, goals, messages, a long-term perspective and management are anchored in the domain strategy. Those who think and set up their domain strategy holistically will become more visible in the coming months and especially in the long term, generate more customers online and can also increase cybersecurity. Brand awareness and trust in both established and new brands is anchored online through the targeted use of the domain strategy.
In the following study on the strategic use of domain names in companies, conducted by DomainFactory and YouGov, you will receive not only the study results but also concrete recommendations for action for your online marketing as well as your security and domain management of the future.
Chapter #01 - Domain trends and the most important key findings
Figure 1 - Important Key Findings Domain Report
Figure 2 - Important Key Findings Domain Report
11% have already been victims of domain piracy.
More than one in ten companies has already been a victim of domain piracy.
Cyberattacks on companies are increasing every year. In 2020 alone, the damage caused by cybercrime in Germany amounted to 88 million euros. So far, solo self-employed people have been less frequently affected, but are also less familiar with proper domain management.
It sounds surprising, but the oldest domain in the world does not have a .com ending. On January 1, 1985, nordu.net was the first domain in the world to have a .net ending - two and a half months before the first .com domain. Since then, the Internet has completely changed the global economy. Billions in sales, services and entire markets have migrated online in the last 35 years. What has not changed since then is what it all began with: the domain is the central point of contact for all digital services. And the trend is rising: since 1985, an average of one million domains have been added each year. Today, 349 million domains are registered worldwide.
Every business malta phone data starts with a domain. The domain is the linchpin for digital business activities. Whether it's a multinational company, an online shop or a self-employed person: everyone needs a domain to open up a market, offer their services or sell products.
Against this background, it is surprising that many companies today hardly put any strategic considerations behind their domain registration. On the one hand, millions of euros are invested in online marketing activities and every euro is turned over in SEO measures. On the other hand, only cents are devoted to the domains and strategic registration is left to the IT department.
A domain strategy is not only an important pillar of marketing planning, but is also one of the pillars of every company's cybersecurity measures. For companies that present themselves online, every website visitor counts, so a strategy is essential. Answering the following questions, among others, is essential:
Is the domain interesting for the viewer?
How many domains are available to access the company website?
Which keywords are important for the company?
Ergo, a domain is much more than an address in the Internet browser: Successful companies that also generate large budgets on the Internet act according to a clearly defined domain strategy. As in any strategy, goals, messages, a long-term perspective and management are anchored in the domain strategy. Those who think and set up their domain strategy holistically will become more visible in the coming months and especially in the long term, generate more customers online and can also increase cybersecurity. Brand awareness and trust in both established and new brands is anchored online through the targeted use of the domain strategy.
In the following study on the strategic use of domain names in companies, conducted by DomainFactory and YouGov, you will receive not only the study results but also concrete recommendations for action for your online marketing as well as your security and domain management of the future.
Chapter #01 - Domain trends and the most important key findings
Figure 1 - Important Key Findings Domain Report
Figure 2 - Important Key Findings Domain Report
11% have already been victims of domain piracy.
More than one in ten companies has already been a victim of domain piracy.
Cyberattacks on companies are increasing every year. In 2020 alone, the damage caused by cybercrime in Germany amounted to 88 million euros. So far, solo self-employed people have been less frequently affected, but are also less familiar with proper domain management.