F requencyFrequent visitor
Posted: Tue Jan 07, 2025 6:14 am
Frequency is high, which means they are frequent customers of the brand. Frequent customers of a brand are more likely to pay attention to brand news. If F and R are both high, they can also be said to be highly loyal customers. These loyal customers are often the main members of the brand and become the focus of the company's membership management.
M onetaryGeneral customer
A low Monetary means that the amount of money customers are willing to spend on each purchase on the brand is low. For a customer group with low M and F, the customer value provided by the brand is relatively low, so the brand should try to improve the M and F of this group of customers. If it cannot be improved, you should not spend too much marketing iran whatsapp phone number resources on this group of customers.
M onetaryGolden Guest
A high Monetary means that the customer is willing to spend more money on the brand at one time and is also a prime customer of the brand. Customers with high levels of R, F, and M can be regarded as the brand's VIPs and important value customers. Because it provides the most value to the brand, the brand should make the most efforts to expand and retain these important value customers.
Finally, this article introduces the specific practices of some well-known brands based on the opportunities and pain points represented by the three indicators R, F, and M.
6 Brand RFM Application Examples: How to build a sound CRM based on opportunities and pain points?
RFM and CRM are inextricably linked. Finally, let us understand the four parts of RFM application through examples. They are the preparatory work of analysis and how to use digital tools to effectively improve the three parts of R, F and M to optimize the effectiveness of marketing and CRM.
M onetaryGeneral customer
A low Monetary means that the amount of money customers are willing to spend on each purchase on the brand is low. For a customer group with low M and F, the customer value provided by the brand is relatively low, so the brand should try to improve the M and F of this group of customers. If it cannot be improved, you should not spend too much marketing iran whatsapp phone number resources on this group of customers.
M onetaryGolden Guest
A high Monetary means that the customer is willing to spend more money on the brand at one time and is also a prime customer of the brand. Customers with high levels of R, F, and M can be regarded as the brand's VIPs and important value customers. Because it provides the most value to the brand, the brand should make the most efforts to expand and retain these important value customers.
Finally, this article introduces the specific practices of some well-known brands based on the opportunities and pain points represented by the three indicators R, F, and M.
6 Brand RFM Application Examples: How to build a sound CRM based on opportunities and pain points?
RFM and CRM are inextricably linked. Finally, let us understand the four parts of RFM application through examples. They are the preparatory work of analysis and how to use digital tools to effectively improve the three parts of R, F and M to optimize the effectiveness of marketing and CRM.