By Alberto Gonzalez
Marketing4eCommerce Editor
ROI UP Group has announced the launch of its own business and research area in artificial intelligence, called Research & AI. Irene Horna, with more than eighteen years of experience and recognized for her leadership in the SEO area, has been named Head Research & AI Ambassador to lead this new work unit. Her approach will integrate Artificial Intelligence into companies, departments and processes to improve performance and competitiveness, emphasizing training in aspects where AI and tools cannot replace human qualities.
AI is considered by ROI UP Group as a “disruptive and crucial paradigm shift in the digital environment”. The company is focused on treating this new work unit with special dedication, seeing it as an “effective belgium number data and innovative complement to its global strategy” . In this line, the agency explains that it will tackle various projects considering key factors such as the foreseeable phased application of the new European Law on Artificial Intelligence, which is expected to affect digital marketing in the next 12-24 months.
Diego Jiménez , CEO of the agency, underlines the importance of people in this new era of innovation, betting on an AI that energizes and complements teams. “At ROI UP we believe that, now more than ever, people are the ones who will make the difference, and therefore we are betting on an AI that energizes and complements teams. If you believe in innovation, you must provide them with qualified , full-time personnel with a clear objective for their development, and therefore, we do not want this new area to be a trial-and-error, but rather an organized unit, with multidisciplinary professionals, where research and innovation coexist at the service of people, teams, and intellectual work .