If you work in the world of Online Marketing, you have probably heard that Email Marketing is synonymous with spam or that it is on the way out, but don't believe everything you've been told! Here we help you create your own criteria.
Nowadays, there are a lot of options that are presented to you when choosing what type of tools to implement in your digital strategy. And myths, tales and stories have been created which we are going to debunk throughout this article.
In addition, there are many statistics that you should know about Email Marketing, this data analysis will help you to analyze in depth the scope of this technique. If you have not yet put it into practice, we invite you to create a free account on Doppler to give this tool a try .
How to combat myths about Email Marketing?
Myth: People don't want to receive email campaigns because they think they are spam
Fact: 77% of people want to receive emails to their inbox
The key to this truth is the well-known Permission Marketing. What is it? It has to do with the customer's consent when choosing to receive emails from companies.
We give you two basic tips to get your Subscribers' permission. One of them is to panama phone number forms on your social networks to capture new leads or place one on your website requesting personal information. In addition to their name and email, you can ask them for other data relevant to your company. This way, you will be able to get to know your contacts better and segment them much more easily.
The second tip is to always include the option to remove yourself from lists in your Email Campaigns. It will help you leave the option open to the Subscriber if they do not want to receive your mailings. This is one of the ways to avoid being a nuisance to your contacts.
Myth: The content of an email campaign is what determines its success.
Fact: 64% of people will open an email if its subject line catches their attention.
The content of a piece is important, but what creates the initial opening is the interest aroused by the Subject. It must be eye-catching and must summarize all the content in just 50 characters. This amount is ideal for the Subject to be fully displayed in the inbox.
Other suggestions we can give you are to include symbols and keywords, so that when you send emails to your users they are differentiated in the inbox.
Myth: The more subscribers receive your pieces, the better results you will get
Fact: Segment your lists and you will have 40% more clicks
In this case, less is more! They say that the more contacts you send the Email Campaign to, the better results you will get. Total lies! If you send emails to people who are not interested in your company, they will not open them, they will block you and you will lose money and time .
If you have a segmented database and you send your pieces based on different criteria, you will have a higher percentage of clicks and openings. In order to segment correctly, you will need some key data from your Subscribers. How to obtain this data? By including various fields in your Subscription Forms. One key is not to ask only for their email address; for example, you can ask them about their city or country and thus be able to segment by demographic profile.