Online surveys are one of the most effective methods for obtaining quality information , as well as reducing risk when making decisions. A successful online survey will provide accurate data to achieve the objectives for which it was designed.
Whether we need information to plan advertising campaigns, gather customer feedback, conduct employee evaluations, plan an event, need to segment markets, or launch a new product, a survey can help us shed light on key points and guide us on the best path to achieve our goals.
For an online survey to achieve its purpose, we need to consider a series of key points that ensure we minimize errors and deviations in the information acquired, to optimize the quality of the information collected.
Points to consider to ensure the quality of information in your online surveys.
Defining objectives : Defining business objectives helps determine the quality of information we need to gather in order to take the right action. One way is by asking ourselves questions that lead us to determine what information we need. For example:
What is the goal?
What are the paths?
What information do we need?
How will we use the data collected?
What decisions will be affected by the results?
It is advisable to conduct one online survey for each business objective. This way we norway phone number create short surveys that obtain a higher response rate, the answers will be more thoughtful thanks to the fact that the respondent will be focused on a single aspect of the business.
Sample Selection : To ensure that your data is statistically relevant, you must define how many people should respond to the survey, which will determine whether the survey is reaching a group that is representative of the total.
Choose the most appropriate platform for the survey: We need to determine whether we will use email, a social network, a form on our website, or a combination of these. People tend to assign more authority to email, which they generally associate with work responsibilities, than to social media, which they associate with leisure.
Writing questions : Regarding the writing of questions, we can point out the following tips:
Formulate simple questions : Short, clear and unambiguous wording allows the respondent to understand the spirit of the question, even if he or she reads it quickly.
Here are some tips for making a quick survey .
Closed questions for specific facts. Closed questions are those that provide us with answers such as “Yes” or “No” and are easy and quick to answer.
Ratings for opinions. Rating scales (with numerical values or from “very bad” to “excellent”) are a simple way to weigh an opinion.
Open-ended questions to gather suggestions. Open-ended questions are those that require the respondent to elaborate in order to answer.
Avoid using acronyms or complex terminology . Terminology, as well as language in general, should be the one that the respondent naturally uses, avoiding the use of double negatives, acronyms, etc.
Avoid using examples. It is better to rephrase the question until it is in an appropriate form than to lengthen the reading time by using examples.