Let your customers tell their brand experience
Posted: Tue Jan 07, 2025 5:41 am
You may be wondering why it is useful for customers to tell us about their brand experience.
Very simply, it is one of the most effective ways to measure the experience you are offering , which is a fundamental part of customer satisfaction . And that is where the best service-experiences are able to position themselves in the so-called “ top of mind ” of the customer.
Creating a “ brand experience ” means going beyond a single moment. It is about creating many “moments”, many points of connection with the customer in their experience.
How to get them to tell us about their brand experience?
First, knowing the emotions of our clients and second , generating emotions that they remember.
In the consumer experience , the stimulation of the senses and the management of the consumer's feelings in the interaction become essential. The experience also implies a reaction and participation by the consumer. Exclusivity, luxury or group experience at a point of sale are the different ways of connecting with buyers on an emotional level.
It is no longer enough to offer useful/profitable products/services; it is namibia phone number now necessary to create “moments of emotion” in the experience of your brand . Customers are looking for the intrinsic value of the brand and the service.
Discovering and understanding how customers perceive the intrinsic value of your brand is the key. If customers connect with the values, with the “whys”, they will tell more people about it. Priceless value.
In Cuex's emotional studies, we use the storytelling technique to reach the basic information of the experience.
Storytelling is a narrative technique that allows customers to tell the story of their relationship with the brand. The construction of the story identifies facts, situations, and moments in which a connection was created. It reveals the customer's emotional map, the essence of their brand experience , and the basis for their recommendation to their network of contacts.
By telling an experience through a story, it allows the customer to connect with the emotional universe experienced in the relationship with a brand and express it from this perspective.
Through storytelling we access the positive or negative emotional moments that leave a mark on the client, which will be shared, generating reputation and recommendation. It provides us with key information to know what the intrinsic value of our brand is, that is, what emotional brand experience we are generating.
Very simply, it is one of the most effective ways to measure the experience you are offering , which is a fundamental part of customer satisfaction . And that is where the best service-experiences are able to position themselves in the so-called “ top of mind ” of the customer.
Creating a “ brand experience ” means going beyond a single moment. It is about creating many “moments”, many points of connection with the customer in their experience.
How to get them to tell us about their brand experience?
First, knowing the emotions of our clients and second , generating emotions that they remember.
In the consumer experience , the stimulation of the senses and the management of the consumer's feelings in the interaction become essential. The experience also implies a reaction and participation by the consumer. Exclusivity, luxury or group experience at a point of sale are the different ways of connecting with buyers on an emotional level.
It is no longer enough to offer useful/profitable products/services; it is namibia phone number now necessary to create “moments of emotion” in the experience of your brand . Customers are looking for the intrinsic value of the brand and the service.
Discovering and understanding how customers perceive the intrinsic value of your brand is the key. If customers connect with the values, with the “whys”, they will tell more people about it. Priceless value.
In Cuex's emotional studies, we use the storytelling technique to reach the basic information of the experience.
Storytelling is a narrative technique that allows customers to tell the story of their relationship with the brand. The construction of the story identifies facts, situations, and moments in which a connection was created. It reveals the customer's emotional map, the essence of their brand experience , and the basis for their recommendation to their network of contacts.
By telling an experience through a story, it allows the customer to connect with the emotional universe experienced in the relationship with a brand and express it from this perspective.
Through storytelling we access the positive or negative emotional moments that leave a mark on the client, which will be shared, generating reputation and recommendation. It provides us with key information to know what the intrinsic value of our brand is, that is, what emotional brand experience we are generating.