By Astrid Ruiz
Marketing4eCommerce Editor
GGoogle has recently announced that it is retiring one of its Core Web Vitals metrics, replacing it with a newer metric that is able to more accurately represent user experience. Specifically, the new metric is Interaction to Next Paint (INP) , which will replace First Input Delay (FID) , starting March 12, 2024.
In May of last year, through a post on its official blog, the company explained that “ INP is no longer experimental and will instead be considered a pending Core Web Vital metric . This is a new designation to indicate that INP has proven that it is ready to replace FID. To give the ecosystem time to adapt, INP will officially become a stable Core Web Vital azerbaijan number data metric in March 2024. ” And today we already have the exact date of this change.
Currently, Search Console Core Web Vitals reports still show FID metrics, but as INP replaces it on March 12, 2024 , reports will stop showing FID metrics and will definitely start using INP as the new metric to evaluate the responsiveness of a website. Remember that these metrics are essential at the SEO level , since the performance of a website and a good user experience are key for Google to take into account when positioning it in its search results.
Also, as Google recently announced , as it moves toward this change, “ you may see changes to FID documentation . Historically important FID documentation will remain current, but prominent notices will be added to highlight the deprecation of FID and reference INP documentation. Other FID-focused documentation may be removed entirely and redirected to relevant INP documentation .”