Understanding user journeys
Posted: Tue Jan 07, 2025 3:33 am
Nothing, because it is clear that, at least initially, the analysis of our website data - or rather, of our web marketing activity - will be aimed at verifying the trends of our conversion path, in order to identify any distortions and critical points.
In short: if 90% of users on our e-commerce site abandon the transaction after putting a product in the cart, it is good to know it right away!
Maintaining a constant focus on the conversion path and clickstream is vital for any web analyst who doesn’t want to end up chasing butterflies while the house burns down.
Google Analytics and other web marketing data argentina phone number analysis tools should in fact be seen as indispensable tools for improving your online business: they should therefore be used above all in this way, asking the right questions and trying to answer them continuously and consistently over time.
But if this becomes the only strategy you intend to follow in analyzing your marketing data, then I have to tell you: you are doing it all wrong .
Understanding user journeys
When dealing with web analytics, you must always keep in mind that the main problem is that users of our website almost never have standardized behaviors.
In short, our visitor will almost never follow the linear path that we have traced on our site to lead him straight to conversion.
A simplified reading of analytics data, however, will tend to remove everything that we ourselves have decided to ignore in the analysis of our macro-conversion data, causing us to invariably make the wrong decision.
Do you want an example?
In short: if 90% of users on our e-commerce site abandon the transaction after putting a product in the cart, it is good to know it right away!
Maintaining a constant focus on the conversion path and clickstream is vital for any web analyst who doesn’t want to end up chasing butterflies while the house burns down.
Google Analytics and other web marketing data argentina phone number analysis tools should in fact be seen as indispensable tools for improving your online business: they should therefore be used above all in this way, asking the right questions and trying to answer them continuously and consistently over time.
But if this becomes the only strategy you intend to follow in analyzing your marketing data, then I have to tell you: you are doing it all wrong .
Understanding user journeys
When dealing with web analytics, you must always keep in mind that the main problem is that users of our website almost never have standardized behaviors.
In short, our visitor will almost never follow the linear path that we have traced on our site to lead him straight to conversion.
A simplified reading of analytics data, however, will tend to remove everything that we ourselves have decided to ignore in the analysis of our macro-conversion data, causing us to invariably make the wrong decision.
Do you want an example?