This wine shop may not have a catchy name, but it has a very strong and smart design, with a good choice of fonts and colors.
As you can see, each wine has little icons that represent color, body and flavor, making choosing the perfect wine a lot easier.
But not only that, the product filters are also very well thought out, from the price tag to the pairings and occasions - the 'breakup' is quite hilarious.
The White Company
online store - the white company
"It all started over 20 years ago when denmark number data Chrissy, unable to find well-designed, beautiful, quality bedding, mostly white, founded The White Company to make it." If you created your site for a specific reason - other than making money - include that on your About Us page.
The Our Journey slider takes the visitor from 1994, when the business was launched , to the present day and tells the exact story of this very famous brand.
Here's how to properly organize your categories: their teas are listed by type (herbal and fruit), by source, and they even feature a tea of the week. It makes it much easier to find something, and it's also tempting to pop in and see what new tea of the week they've chosen. Am I right?
The homepage of the site shows whether they ship worldwide and how much it costs to ship to the UK - where they ship from, which makes the process easier for users to decide whether to continue browsing or not.