Tag Manager and GA4 work together seamlessly
Posted: Mon Jan 06, 2025 8:06 am
Google Tag Manager Overview Tab
Google Analytics, on the other hand, is software used for analytics, conversion tracking, and reporting.
Google Analytics, Home
You can use GTM to install and deploy Google Analytics on a website ( this is what Google recommends to do ).
Should Anything Be Changed for Google Analytics 4?
Yes. If you are using GTM to install Google Analytics 4 (GA4), you will need to install the "GA4 Configuration" tag.
Other than that, using Google Tag Manager with GA4 is very similar to using it with Universal Analytics (UA).
One of the main differences is that Google now provides a separate tag for GA4 events.
Previously, you implemented UA and tracked events using the same tag.
Another difference is that GA4 can automatically track and collect many more events than UA.
This means there is less need to manually track hungary phone data events in GTM. However, you can still use GTM to track anything that GA4 doesn't provide.
Tip: Read Google's guide on how to upgrade to GA4 for more information.
How to Set Up Google Tag Manager
To set up Google Tag Manager, sign in to your Google account and go to Tag Manager .
Click on “ Create Account ” to create an account for your business.
Configure Google Tag Manager
Enter an "Account name" and select your country. Google recommends that each business create only one account, whether they have one or more websites. Your business name can be used as an account name.
Google Analytics, on the other hand, is software used for analytics, conversion tracking, and reporting.
Google Analytics, Home
You can use GTM to install and deploy Google Analytics on a website ( this is what Google recommends to do ).
Should Anything Be Changed for Google Analytics 4?
Yes. If you are using GTM to install Google Analytics 4 (GA4), you will need to install the "GA4 Configuration" tag.
Other than that, using Google Tag Manager with GA4 is very similar to using it with Universal Analytics (UA).
One of the main differences is that Google now provides a separate tag for GA4 events.
Previously, you implemented UA and tracked events using the same tag.
Another difference is that GA4 can automatically track and collect many more events than UA.
This means there is less need to manually track hungary phone data events in GTM. However, you can still use GTM to track anything that GA4 doesn't provide.
Tip: Read Google's guide on how to upgrade to GA4 for more information.
How to Set Up Google Tag Manager
To set up Google Tag Manager, sign in to your Google account and go to Tag Manager .
Click on “ Create Account ” to create an account for your business.
Configure Google Tag Manager
Enter an "Account name" and select your country. Google recommends that each business create only one account, whether they have one or more websites. Your business name can be used as an account name.