Know yourself
Posted: Mon Jan 06, 2025 6:30 am
Nothing you do will make much sense if you don't take into account your own capabilities when it comes to generating this content. It's key that you know what your strengths are, what your resources are when it comes to generating content and, above all, that you make it clear to those who are going to read you. And in this case, one of your main readers will be Google. And do you know what Google loves? Knowing that it can trust you. Have you heard of the EEAT?
The EEAT
You may have noticed that sometimes, in your Discover section, or even doing a generic search on Google News, you come across unexpected results, like these:
Search for "Avengers" on Google
Search for “Avengers” on Google
That is, with a sports-specialized media like “Mundo australia number data Deportivo” achieving a top position based on film/comic content. You might therefore think that the answer to “what to write about” would be “everything.”
Well no.
Forget about examples like this, where big specialized media outlets start writing and ranking anything. They are just that, big media outlets, with massive audiences in their own right, and they achieve something you will never be able to achieve. If you want to make it big with your content, the first thing you should do is focus on the area in which you have the most experience. The one in which you can provide the most value. The one in which users will value the most what you tell them.
That is, focus on betting everything on the EEAT.
As we explained in this article about the EEA , Google's systems are designed to take into account many different factors when ranking quality content. For years, the three basic factors have been knowledge (expertise), authority (authoritativeness) and reliability ( Trustworthiness) .
These three concepts gave rise to the acronym EAT . In 2022, they were joined by the second E, for Experience, which is applied, for example, by demonstrating the actual use of a product, having visited a place or communicating what a person experienced.
And how can you demonstrate this EEA to Google? Read this post in which we explain it in detail, but as basics: reinforce the authorship of your content, explain who you are and why you are an authority on the topic you write about and try to get users and other media to cite you as such.
The EEAT
You may have noticed that sometimes, in your Discover section, or even doing a generic search on Google News, you come across unexpected results, like these:
Search for "Avengers" on Google
Search for “Avengers” on Google
That is, with a sports-specialized media like “Mundo australia number data Deportivo” achieving a top position based on film/comic content. You might therefore think that the answer to “what to write about” would be “everything.”
Well no.
Forget about examples like this, where big specialized media outlets start writing and ranking anything. They are just that, big media outlets, with massive audiences in their own right, and they achieve something you will never be able to achieve. If you want to make it big with your content, the first thing you should do is focus on the area in which you have the most experience. The one in which you can provide the most value. The one in which users will value the most what you tell them.
That is, focus on betting everything on the EEAT.
As we explained in this article about the EEA , Google's systems are designed to take into account many different factors when ranking quality content. For years, the three basic factors have been knowledge (expertise), authority (authoritativeness) and reliability ( Trustworthiness) .
These three concepts gave rise to the acronym EAT . In 2022, they were joined by the second E, for Experience, which is applied, for example, by demonstrating the actual use of a product, having visited a place or communicating what a person experienced.
And how can you demonstrate this EEA to Google? Read this post in which we explain it in detail, but as basics: reinforce the authorship of your content, explain who you are and why you are an authority on the topic you write about and try to get users and other media to cite you as such.