SEO, SEM and SMM: How to Promote Your Hospitality Business Online
Posted: Mon Jan 06, 2025 6:00 am
The hospitality sector has undergone profound changes in recent years.
Hotel facilities, as well as travel agencies and real estate services specializing in holiday homes, have had to deal with new travellers and completely new means of communication and promotion, different from those they were used to.
The modern traveler is characterized by a more emancipated approach, tending to be “unfaithful” and extremely demanding . Today, hoteliers have to deal with informed users, consumers who are not united states of america phone number satisfied with the first search result they find on Google, but look for all the information possible on the location they are interested in, compare offers and consult photos and customer reviews.
If until a few years ago the accommodation facilities were the ones that established the rules of the game, today this advantageous position has completely disappeared: it is the customers, and potential ones, who manage the communication and establish the guidelines for the online promotion of the facilities in the hospitality sector.
Faced with a new communication model and new promotional needs, we must think about the new relationship dynamics that hotel facilities and, in general, any company that deals with the tourism and hospitality sector in particular, have to deal with today.
Hotel facilities, as well as travel agencies and real estate services specializing in holiday homes, have had to deal with new travellers and completely new means of communication and promotion, different from those they were used to.
The modern traveler is characterized by a more emancipated approach, tending to be “unfaithful” and extremely demanding . Today, hoteliers have to deal with informed users, consumers who are not united states of america phone number satisfied with the first search result they find on Google, but look for all the information possible on the location they are interested in, compare offers and consult photos and customer reviews.
If until a few years ago the accommodation facilities were the ones that established the rules of the game, today this advantageous position has completely disappeared: it is the customers, and potential ones, who manage the communication and establish the guidelines for the online promotion of the facilities in the hospitality sector.
Faced with a new communication model and new promotional needs, we must think about the new relationship dynamics that hotel facilities and, in general, any company that deals with the tourism and hospitality sector in particular, have to deal with today.